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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2020

University of Mississippi

Graduate Student Council Research Grants

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

An Investigation Of Basic Psychological Need Satisfaction In Small Groups, Lauren Jordan Mar 2020

An Investigation Of Basic Psychological Need Satisfaction In Small Groups, Lauren Jordan

Graduate Student Council Research Grants

Overview: I am a fourth-year graduate student in good standing in the experimental psychology program at the University of Mississippi and am working under the direction of Dr. Carrie Veronica Smith. I plan to use the Graduate Student Council research grant program to conduct a study for my doctoral dissertation, which I plan to propose in Spring 2020. For this project, I will investigate self-determination theory. Specifically, I want to study how individual’s satisfaction of autonomy, competence, and relatedness relates to these same needs in other group members while they engage in a cooperative task, as well as how satisfaction …


The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes Mar 2020

The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes

Graduate Student Council Research Grants

Overview: As a student in the School of Journalism and New Media, I will receive my Masters of Science in Integrated Marketing Communications August 2020. In order to experience the full breadth of the program, I aim to conduct field research at various environmentally conscious companies through support of the Graduate Student Council (GSC). This GSC project will ultimately explore attitudes toward sustainable consumption and identify the level of impact environmental marketing has on purchase decisions. By analyzing current marketing strategies with the suggested brands while dually examining target audience responsiveness, receptiveness and purchase behavior, I aim to reveal the …