Social and Behavioral Sciences Commons^™

Distraction; Or, The Public Value Of Literary Study, Joseph R. Urgo

Journal X

Reading for Pleasure (Essay Review)

All Hopped Up: Beer, Cultivated National Identity, And Anglo-Dutch Relations, 1524-1625, George Evans Light

Journal X

No abstract provided.

Estranged Fruit: Making And Unmaking In Mississippi's Jails, Barry Gildea

Journal X

No abstract provided.

Club Med As Utopia: Antedating The Idyll, Amy Boesky

Journal X

No abstract provided.

I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain

Faculty and Student Publications

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger

Annual Reports

No abstract provided.

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

An Outside Gaze On The Relationship Between Indigenous Groups And The Media, Nicole Daoust

Honors Theses

Indigenous groups around the world faced similar challenges. Many of these issues stem from stereotypes, one-sided stories, and overall lack of representation in the media. Without a voice or ally, they are often treated as second class citizens. For my research, I analyzed how the media affected public perception of indigenous people. I specifically focus on four groups: The Aboriginals of Canada, the Māori, Native Americans, and the uncontacted tribes of the Amazon.

Analyzing Perceptions Of University Of Mississippi Pre-Health Students Regarding The Effectiveness Of Medical Interpretation Options, Elizabeth Statham

Honors Theses

This study investigates the perceptions of pre-health students regarding which clinical interpretation options are most effective, while also assessing their personal proficiencies of the Spanish language. Information obtained from the research survey provides a basis of research that may aid in assessing trends of interpretation services, allowing for improvements to be made to these services prior to the influx of Hispanic/Latino residents into Mississippi. This investigation is entirely conducted at the University of Mississippi and includes the ideas of undergraduate pre-medical students, pre-pharmacy students, pre-PA (physician’s assistant) students, pre-PT (physical therapy) students, pre-speech therapy students, and pre-nursing students. After 61 …

Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King

Honors Theses

Women Trailblazers In The Local Oxford Community is a collection of six women’s stories in six different fields and their unique paths to success, all showcased through written and visual elements in a multi-modal website. The goal of the project was to have a diverse compilation of women from a variety of backgrounds, ages, careers, and experiences. The trailblazers represented include a woman in the STEM field (science, technology, engineering, math) who is the only female on the biomedical engineering staff, a first generation college student who now holds the second highest position in higher education academia, a local woman …

Separate And Unequal: The Causes And Effects Of Economic Inequality In Our Communities, And What We Must Do About It, Jonathan Payne

Honors Theses

This project seeks to create a deep understanding of some of the key causes and effects of economic inequality. In it, I review a wide variety of research and reporting on inequality as well as interview people that have been impacted by inequality in my community, Oxford, Mississippi. This information, as a whole, is not meant to create a complete, comprehensive understanding of income and wealth inequality, which would be impossible. Instead, it is a meditation on the origins, cycles, outcomes and ethical implications of the phenomenon. In it, I contend that the vast majority of negative outcomes of inequality, …

The Conscious Consumer's Perceptions: How Awareness Levels Of Sustainability Actually Impact Consumer Choices/Purchasing Practices, Caroline Hughes

Graduate Student Council Research Grants

Overview: As a student in the School of Journalism and New Media, I will receive my Masters of Science in Integrated Marketing Communications August 2020. In order to experience the full breadth of the program, I aim to conduct field research at various environmentally conscious companies through support of the Graduate Student Council (GSC). This GSC project will ultimately explore attitudes toward sustainable consumption and identify the level of impact environmental marketing has on purchase decisions. By analyzing current marketing strategies with the suggested brands while dually examining target audience responsiveness, receptiveness and purchase behavior, I aim to reveal the …