Social and Behavioral Sciences Commons^™

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

Analyzing The Adjustment Of American Business Expatriates In China: Professionalism, Culture And Social Support, Ramelle Mueller

Honors Theses

This paper provides a comprehensive literature review of the American expatriate adjustment process to life in China. Additionally, online textual analysis on expatriate forum website was conducted to better understand the expatriate perspective and examines empirically the relevance of multiple factors of the expatriate adjustment process. Overarching factors include; work adjustment, general adjustment and interpersonal adjustment, which serve as the framework for this paper.

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan

Honors Theses

This study analyzes the relationship between extrinsic motivation and creativity in teams. The moderation effect of functionality, openness to experience, agreeableness, conscientiousness, and diversity within a team is also considered. A survey was constructed and distributed to students within Sections 1 and 6 of the course Principles of Management at The University of Mississippi. Survey data were collected from 77 respondents and used for hierarchical regression and moderation analysis. The results of this study do not support extrinsic motivation as a significant predictor of creativity. Functionality, agreeableness, and conscientiousness each demonstrate a separate, significant interaction effect with extrinsic motivation. However, …

Agglomeration Economies: How “Y’Allywood” Became The New Hollywood, Joseph Dugan Walker

Honors Theses

Agglomeration economies have gained special attention in recent decades. With the increasing connectivity of our world, specialized regional economies are stronger now than ever before. A specific agglomeration economy that has developed in recent years is the Georgia Film Industry. This region surpassed Hollywood as the premier filming location for the first time since the early 1900s when New York was number one. This thesis analyzes the reasons why Georgia was so successful in attracting the film industry and encouraging its development by comparing infrastructure, film tax incentives, population, and labor development to that of competing states like New York, …

Imitators To Creators: The Emergence Of A Confident National Identity In Contemporary Korea As Observed Through K-Pop And Masculinity, Kaitlyn Diane Read

Honors Theses

South Korea’s national narrative has evolved from one familiar with destruction and outside control to one that can now afford to be more challenging and confrontational. Korea’s ascent to both economic and political prominence on the international landscape in record time is well established. The rapid transformation currently impacts Korean society with the country choosing to concentrate on strengthening its soft power and nation brand exporting. This thesis aims to reveal how Korea’s recently acquired position of significance on the global stage permits the Korean national identity to be assured and stimulating, in contrast with a derivative narrative once perceived …