Social and Behavioral Sciences Commons^™

Targeted Advertising Can Increase Healthy Food Choices Among College Students, Stephanie Spera

Population Health Research Brief Series

Poor nutrition in young adulthood can increase risk of obesity, cancer, cardiovascular disease, and diabetes in mid- and later life. Targeted nutrition programs for young adults are essential to reduce the burden of chronic disease in the U.S. over the next several decades. This research brief describes a successful healthy food marketing strategy that was used at Syracuse University to promote healthy food purchasing among college students.