Social and Behavioral Sciences Commons^™

Hip-Hop music, business, distribution, and culture exhibit highly-comparable trends in the scholarly communication and publication industry. This article discusses Hip-Hop artists and research authors as content creators, each operating within marketplaces still adjusting to digital, online connectivity. These discussions are intended for classroom use, where students may access their existing knowledge framework of popular media and apply it to a new understanding of the scholarly communication environment. Research instructors and librarians may discover new perspectives to familiar issues through conversations with students engaging with this material in a novel way.