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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain
Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain
Denise O'Shea
As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Jamie Hazlitt
What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?
This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
Jamie Hazlitt
Creative, interdisciplinary partnership and collaboration with university faculty is an essential function of every academic library, whether for course design and integration of information literacy in the curriculum, strategically building the library collections, or designing programming for the community. Over the past six years at the William H. Hannon Library at Loyola Marymount University (LMU), a program created to highlight and promote faculty publications and creative works has evolved into a keystone of our annual programming lineup. The series, called Faculty Pub Night, provides LMU faculty with the opportunity to share their work with students, university staff, other faculty …
Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree
Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree
Kristen S. Shuyler
How are Virginia's academic libraries promoting civic engagement? This poster presents results of a statewide civic engagement survey and shares one academic library's civic engagement outreach activities. Civic literacy competencies, such as the ability to contact representatives, are related to information literacy skills, and libraries should continue to promote them.
Organic Outreach For Academic Libraries: Collaborating With Student Affairs Units To Reach College Students, Kristen S. Shuyler
Organic Outreach For Academic Libraries: Collaborating With Student Affairs Units To Reach College Students, Kristen S. Shuyler
Kristen S. Shuyler
The college campus is a complex ecosystem of services and resources. Academic library outreach efforts offered in partnership with Student Affairs units can support the whole student as they navigate this ecosystem. This presentation offers one librarian's experience collaborating with Student Affairs units such as health, counseling, and recreation centers. A mental model for this work that draws on the metaphor of organic gardening helps frame the remarks and reflections.
Recasting Finals Week Programs: Fostering Student Success With Collaboration And Goodwill, Maria Atilano
Recasting Finals Week Programs: Fostering Student Success With Collaboration And Goodwill, Maria Atilano
Maria Atilano
Finals Week is an extremely stressful time for students and library staff. While a busy university library may seem like the last place for some R&R, outreach librarians can implement fun, engaging, and cost-effective events to foster academic success and mental wellbeing. Popular programs include service dogs in the library, free late-night coffee, a sleep zone, and pop-up Random Acts of Snacks. During this poster session, attendees will learn how to plan similar events and activities, assess ways to collaborate with other departments to increase reach and reduce costs, and define how to create goodwill while promoting student success.