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Social and Behavioral Sciences Commons

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2018

Public Relations and Advertising

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Articles 1 - 30 of 509

Full-Text Articles in Social and Behavioral Sciences

Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg Dec 2018

Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg

Journal of Applied Communications

Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials’ perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. …


Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim Dec 2018

Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim

Informasi

Organizations' internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics "” academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice …


Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili Dec 2018

Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili

Informasi

Public service advertisement which said "Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda" is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said "Berhentilah Menikmati Rokok Sebelum …


Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono Dec 2018

Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono

Informasi

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is …


How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud Dec 2018

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

University of New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …


Professor Accepted Into Critical Care Traineeship, Mark D. Weinstein Dec 2018

Professor Accepted Into Critical Care Traineeship, Mark D. Weinstein

News Releases

Dr. David Peters, assistant professor of pharmacy practice at Cedarville University, has been accepted into the highly competitive American Society of Health-System Pharmacists (ASHP) Critical Care Traineeship.


Cedarville Magazine, Fall 2018: To The Ends Of The Earth, Cedarville University Dec 2018

Cedarville Magazine, Fall 2018: To The Ends Of The Earth, Cedarville University

Cedarville Magazine

No abstract provided.


“The Friend Who Forgives” Wins Two "National Book Of The Year" Awards, Mark D. Weinstein Dec 2018

“The Friend Who Forgives” Wins Two "National Book Of The Year" Awards, Mark D. Weinstein

News Releases

It's been a banner year for Dr. Dan DeWitt, director for the Center for Biblical Apologetics and Public Christianity and associate professor of applied theology and apologetics at Cedarville University.

Not only has DeWitt written a new children's book, but the book, "The Friend Who Forgives," has been named the "book of the year" by two national organizations. Christianity Today named DeWitt's first children's book as its 2019 top book, while The Gospel Coalition added to DeWitt's accomplishment by naming it the best children's book this year. The awards were announced last week by both organizations.


Richie Blosch Named Winner Of Ouachita’S 2018 Mcbeth Concerto Competition, Brooke Woessner, Ouachita News Bureau Dec 2018

Richie Blosch Named Winner Of Ouachita’S 2018 Mcbeth Concerto Competition, Brooke Woessner, Ouachita News Bureau

Press Releases

Ouachita Baptist University junior Richie Blosch was named this year’s winner of the W. Francis and Mary McBeth Wind and Percussion Concerto Competition on Dec. 7. He performed “Concerto for Marimba – I. Despedida” by Ney Rosauro.


One Professor, 1,000 Media Interviews, Mark D. Weinstein Dec 2018

One Professor, 1,000 Media Interviews, Mark D. Weinstein

News Releases

Dr. Mark Caleb Smith, professor of political science and director of the Center for Political Studies at Cedarville University, is a news source all-star. Smith has become known as the leading political expert among Ohio's leading media outlets, and tomorrow he will complete his 1,000th media interview since joining the faculty at Cedarville University in 2004. Smith will be interviewed on the potential impeachment of President Donald Trump with WRFD Columbus radio host Bob Burney, and interview #1,001 is booked for Wednesday, Dec. 19 with WCRF Radio in Cleveland.


Cole Jester Wins 10th Annual Ouachita Business Plan Competition, Rachel Moreno Moreno, Ouachita News Bureau Dec 2018

Cole Jester Wins 10th Annual Ouachita Business Plan Competition, Rachel Moreno Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Hickingbotham School of Business hosted its 10th annual Business Plan Competition on Dec. 5. Cole Jester, a senior Christian studies/biblical studies major from Benton, Ark., placed first in the competition with his business plan for Bone Dri and received a $4,000 cash prize. Jester was advised by Bryan McKinney, dean of the Hickingbotham School of Business, associate professor of business law and university counsel.


Cedarville Freshman Starts Nonprofit Printing 3d Custom Prosthetics, Mark D. Weinstein Dec 2018

Cedarville Freshman Starts Nonprofit Printing 3d Custom Prosthetics, Mark D. Weinstein

News Releases

Connor Hart, a Cedarville freshman mechanical engineering major from Loveland, Ohio, founded The Hands of Hope Foundation, in August 2018. The Hands of Hope Foundation is a nonprofit that empowers children with a limb difference by providing them with free 3D-printed prosthetics.


Student-Run Business Supports Haitian Hospital, Mark D. Weinstein Dec 2018

Student-Run Business Supports Haitian Hospital, Mark D. Weinstein

News Releases

One Cedarville University student’s passion for Haiti, and recent love for jewelry, has inspired a self-run, charitable business.

Mercy Bracelets, founded this summer by junior business management student Hannah Lamarco of Victor, New York, has raised $4,800 for the construction of Mercy Hospital in Les Cayes, Haiti.


Neck Injury Device Turning Heads, Mark D. Weinstein Dec 2018

Neck Injury Device Turning Heads, Mark D. Weinstein

News Releases

Emergency care can be difficult to manage. Consider a traumatic laceration to the neck from a bullet wound or car accident. Catastrophic blood loss could cause a fatality in minutes, so sufficient pressure must be applied to the injury. If the correct amount of pressure is not applied at the right location, the neck laceration may continue to bleed or the airway may be constricted, leading to brain damage, suffocation and possibly death.


Becoming Your Brand, Blake Kuzma Dec 2018

Becoming Your Brand, Blake Kuzma

Honors Theses

As many young professionals now, starting a career is a very important and scary time. We are taught more and more how important it is that you present yourself in a way that is marketable to employers not only in person, but online as well. As a survey done by Jobvite in 2015, “75% of HR departments are required to search job applicants online” and also that “75% of HR professionals have rejected candidates based on information they have found online.” (Jobvite, 2015).

But beyond the advice we receive from our parents and mentors, there is very little that is …


Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs Dec 2018

Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald featuring December graduates.

  • Commencement Schedule
  • Gordon Ford College of Business
  • Potter College of Arts & Letters
  • Ogden College of Science & Engineering
  • College of Education & Behavioral Sciences
  • College of Health & Human Services


Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs Dec 2018

Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Heichelbech, Evan. Thanks for Reading Another Eventful Semester of News
  • Austin, Emma. Earth Science Education Sees Drop, Says Research Institute
  • DeLetter, Emily. Ramping Up – Enrollment
  • Ziege, Nicole. Title IX Committee Stalls Completion of Investigation
  • Dobbs, Jack. White Supremacist Organization Recruiting on Campus – Evropa
  • Ceballo, Ivy. From Broken & Bruised to Free & Strong – Domestic Abuse
  • Allen, Ellie. Editorial Cartoon – WKU White Squirrel with Christmas Gift
  • Ho Ho Herald: The Herald’s 2018 Christmas Gifts
  • Kohley, Chris. Sunshine Skate – SoKY Ice Rink …


Ouachita’S 13th Annual Concerto Competition To Be Held Dec. 7, Rachel Moreno, Ouachita News Bureau Dec 2018

Ouachita’S 13th Annual Concerto Competition To Be Held Dec. 7, Rachel Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Department of Theatre Arts will host its annual student-directed One-Act Play Festival on Thursday, Dec. 6, and Friday, Dec. 7. The performances will begin at 7:30 p.m. and are free and open to the public.


Creating Dialogic Moments In Municipal Deliberation: The Case Of Recycling In Nebraska, Janell C. Walther Dec 2018

Creating Dialogic Moments In Municipal Deliberation: The Case Of Recycling In Nebraska, Janell C. Walther

Department of Communication Studies: Dissertations, Theses, and Student Research

Networked communication has changed the nature of the public sphere by making it more accessible to more people; however, the networked public sphere also creates issues such as echo chambers, information overload, and polarization. Further, use of algorithms that influence media consumption amplifies to role of information on social identity. This “infocentric identity” driven by algorithms may increase polarization among those interacting in the networked public sphere. Previous research indicates that municipalities are often insulated from such national-level polarization. However, given this infocentric identity, many municipalities may experience polarization to some degree. This study examines if , and how, municipal …


From Atheist To Leader And Servant, Mark D. Weinstein Dec 2018

From Atheist To Leader And Servant, Mark D. Weinstein

News Releases

Kimberlyn Wideman, senior social work major from Huber Heights, Ohio, has a reputation as a leader and servant at Cedarville University, so much so you would never guess she was a committed atheist less than five years ago. Her growth and development is a testimony to God’s transforming power in the life of anyone who genuinely seeks him.


Personal Library Of One Of America’S Foremost Bible Teachers Coming To Cedarville, Mark D. Weinstein Dec 2018

Personal Library Of One Of America’S Foremost Bible Teachers Coming To Cedarville, Mark D. Weinstein

News Releases

Dr. Warren Wiersbe, one of the foremost Bible teachers, professors and authors of the 20th century, a man known as the pastor’s pastor, has gifted his vast personal library to Cedarville University. Cedarville President Dr. Thomas White made the announcement during chapel December 3.


Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell Dec 2018

Looking Inward: Higher Education Public Relations And Internal Communication, Kelly A. Campbell

Dissertations

There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate their stories, successes and brand directly to various publics. A critical, albeit often an overlooked public, are the employees of the university. They can serve as ambassadors for the university interacting with outside publics. In this capacity, not only do employees need to know information about their organization to function well at their positions, they also need …


Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley Dec 2018

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …


Ouachita’S 13th Annual Concerto Competition To Be Held Dec. 7, Rachel Moreno, Ouachita News Bureau Nov 2018

Ouachita’S 13th Annual Concerto Competition To Be Held Dec. 7, Rachel Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Division of Music will host the annual W. Francis and Mary McBeth Ouachita Wind and Percussion Concerto Competition on Friday, Dec. 7. The event is free, open to the public and will be held in McBeth Recital Hall of Ouachita’s Mabee Fine Arts Center from 3-5 p.m.


Among The Best In Ohio: Cedarville Gets High Marks, Mark D. Weinstein Nov 2018

Among The Best In Ohio: Cedarville Gets High Marks, Mark D. Weinstein

News Releases

Cedarville University, according to bestcolleges.com, ranks sixth in Ohio among all universities. This ranking places the Greene County university as the highest-ranked evangelical Christian university in Ohio, and the highest-ranked college in southwest Ohio.


Dr. Steven Garber Presents Lecture “Meaningful Work For The Common Good” At Ouachita, Rachel Bruton, Ouachita News Bureau Nov 2018

Dr. Steven Garber Presents Lecture “Meaningful Work For The Common Good” At Ouachita, Rachel Bruton, Ouachita News Bureau

Press Releases

Ouachita students, faculty and Arkadelphia community members gathered on Thursday, Nov. 1, at Ouachita Baptist University, where Dr. Steven Garber presented a guest lecture titled “Meaningful Work for the Common Good.” Ouachita hosted Garber as a continuation of the campus-wide focus on “Lives of Meaningful Work,” a phrase from the university mission statement.


Ouachita To Present 22nd Annual Service Of Lessons And Carols On Dec. 4, Meagan Woodard, Ouachita News Bureau Nov 2018

Ouachita To Present 22nd Annual Service Of Lessons And Carols On Dec. 4, Meagan Woodard, Ouachita News Bureau

Press Releases

Ouachita Baptist University will present its annual Service of Lessons and Carols on Tuesday, Dec. 4, at 7:30 p.m. in Ouachita’s McBeth Recital Hall in Mabee Fine Arts Center. The service is free and open to the public.


Cedar Care Village Pharmacy Preparing For Grand Opening, Mark D. Weinstein Nov 2018

Cedar Care Village Pharmacy Preparing For Grand Opening, Mark D. Weinstein

News Releases

It was just a plan a few months ago, with architect’s drawings and artist’s renderings, for the transformation of an iconic small-town hardware store into a local pharmacy.


Less Fortunate In Focus For Help-Portrait Events, Mark D. Weinstein Nov 2018

Less Fortunate In Focus For Help-Portrait Events, Mark D. Weinstein

News Releases

Scott Huck, Cedarville University photographer, is initiating the first ever Help-Portrait event in Cedarville, Ohio on December 1. This event will be followed by the sixth Help-Portrait in Springfield on December 8.


Runner With Spinal Cord Injury Receives Scholarship, Mark D. Weinstein Nov 2018

Runner With Spinal Cord Injury Receives Scholarship, Mark D. Weinstein

News Releases

How does a former cheerleader and runner, and current nursing student at Cedarville University, end up with a scholarship from a former swimmer at the University of Southern California (USC)? They both learned to overcome their physical challenges to pursue their dreams.