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Social and Behavioral Sciences Commons

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2018

Health Communication

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Articles 1 - 30 of 114

Full-Text Articles in Social and Behavioral Sciences

Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani Dec 2018

Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani

Journal of Applied Communications

Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …


Cnl As Outcomes Manager: Improving Communication During The Er To Icu Handoff, Amy Ho Dec 2018

Cnl As Outcomes Manager: Improving Communication During The Er To Icu Handoff, Amy Ho

Master's Projects and Capstones

Emergency room (ER) to Intensive care unit (ICU) handoff reports are often ineffective because the lack of an standardized guideline. The aim of the Clinical Nurse Leader (CNL) improvement project was to improve the nurse satisfaction survey scores in the ER and ICU microsystems within a mid-sized community hospital in northern California. Participates included registered nurses, and ER and ICU managers. The failure mode and effect analysis (FMEA), Strength, weaknesses, opportunities, and threats (SWOT) analysis, and the Plan-Do-Study-Act (PDSA) cycle were used for this project. Literature reviews were conducted to identify effective theories, patterns, and tools for handoff reports. Nurse …


Parental Verbal Mediation For Children's Internet Use, Daeun Grace Lee Dec 2018

Parental Verbal Mediation For Children's Internet Use, Daeun Grace Lee

Graduate Theses, Dissertations, and Capstones

This study explores the different communication strategies parents employ when speaking to their children about their Internet use. The Internet is continuously and rapidly expanding in terms of content range and mobility, and is becoming more and more an integrated and essential part of children across the nation. Thus, parents must be willing and equipped to educate their children about their habits of Internet use through effective mediation strategies. The goal of this study is to understand not only how parents speak to their children about their Internet use, but also how parents currently perceive the significance of these conversations. …


Philosophia Soteria: How Occupational Safety And Health Professionals Influence Decision Makers, Daniel Jay Snyder Dec 2018

Philosophia Soteria: How Occupational Safety And Health Professionals Influence Decision Makers, Daniel Jay Snyder

Graduate Theses and Dissertations

The purpose of this study was to identify ideas about how occupational safety and health (OSH) professionals influence decision-makers on matters impacting occupational health and safety management systems. A modified nominal group technique was used that involved 67 participants in ten nominal groups and identified the most important ideas about how OSH professionals can influence workplace safety and health decision making. The research produced themes of communication, scientific, professionalism, leadership, adaptability, and business acumen that resulted in six domains of occupational safety and health professional influence.


La Comunicación Lingüística En Español Y Sus Barreras En El Sistema De Salud De Los Estados Unidos, David Sánchez-Jiménez Dec 2018

La Comunicación Lingüística En Español Y Sus Barreras En El Sistema De Salud De Los Estados Unidos, David Sánchez-Jiménez

Publications and Research

La enseñanza del español con fines médicos en los Estados Unidos ha experimentado un crecimiento exponencial en las dos últimas décadas. Sin embargo, los pacientes de origen hispano se encuentran desprotegidos ante las barreras lingüísticas que impone el sistema de salud estadounidense en muchos contextos monolingües y bilingües. Esta investigación descriptiva muestra como, por un lado, los malentendidos producidos por la comunicación ineficiente desarrollada por intérpretes e intermediarios (familiares, enfermeras con conocimientos de español, facultativos con una preparación lingüística deficiente, etc.) tienen serias repercusiones para la salud en el tratamiento de los casos. Por otro lado, el estudio da cuenta …


Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot Nov 2018

Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot

Urban Studies and Planning Faculty Research Publications

Objective
To examine the feasibility of using social media to assess the consumer nutrition environment by comparing sentiment expressed in Yelp reviews with information obtained from a direct observation audit instrument for grocery stores.

Design
Trained raters used the Nutrition Environment Measures Survey in Stores (NEMS-S) in 100 grocery stores from July 2015 to March 2016. Yelp reviews were available for sixty-nine of these stores and were retrieved in February 2017 using the Yelp Application Program Interface. A sentiment analysis was conducted to quantify the perceptions of the consumer nutrition environment in the review text. Pearson correlation coefficients (ρ) were …


Purposeful Processes: Strategizing Resilience With Communication, Matthew Charles Higgins Nov 2018

Purposeful Processes: Strategizing Resilience With Communication, Matthew Charles Higgins

Shared Knowledge Conference

Statement of Problem: Eating disorders have been described as an epidemic and the “modern psychopathology of our culture” (Granek, 2007). Between 2 and 4% of the US population is affected by eating disorders such as anorexia nervosa and bulimia nervosa. Eating disorders are a pervasive issue with only 10% of reported diagnoses coming from men (Granek, 2007). While there is a lack of research regarding the experiences of eating disorders in men, there is also a lack of research regarding the recovery process as well. The purpose of this study is to share lived-experiences of male anorexia as well as …


Patients Educating Health Care Providers On Lynch Syndrome, Kelsey Hennig, Barry Decoster, Rebecca Chu, Wendy Parker, Lisa Campo-Engelstein, Allison M. Burton-Chase Nov 2018

Patients Educating Health Care Providers On Lynch Syndrome, Kelsey Hennig, Barry Decoster, Rebecca Chu, Wendy Parker, Lisa Campo-Engelstein, Allison M. Burton-Chase

Patient Experience Journal

Objective: Lynch syndrome (LS) patients are at an elevated risk for early-onset cancers, including endometrial and colorectal (CRC). Prior research has shown a deficit in provider knowledge of LS, which may affect patient satisfaction and adherence to recommended screening and surveillance regimens. Studies suggest patients with LS may educate providers perceived as lacking LS knowledge; however, little is known about these interactions. The goal of this study is to assess patient-reported outcomes from clinical interactions where LS patients educate their providers.

Methods: Participants (n=55) were asked to complete an in-depth telephone interview.

Results: Out of 55 participants, …


Food For Thought: A Novel Media Literacy Intervention On Food Advertising Targeting Young Children And Their Parents, Rachel M. Powell, Tyra Gross Oct 2018

Food For Thought: A Novel Media Literacy Intervention On Food Advertising Targeting Young Children And Their Parents, Rachel M. Powell, Tyra Gross

Journal of Media Literacy Education

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption.

The purpose of this exploratory study was to examine if a media literacy intervention would increase knowledge and decrease the persuasive nature of unhealthy food advertisements. Parents (n=12) and their children (n=15) were recruited from two Boys and Girls clubs. They participated in a 2-hour educational, intervention workshop. The parents completed a pretest and a posttest assessing changes in knowledge …


Supermarket Retailers’ Perspectives On Healthy Food Retail Strategies: In-Depth Interviews, Olivia Martinez, Noemi Rodriguez, Allison Mercurio, Marie Bragg, Brian Elbel Aug 2018

Supermarket Retailers’ Perspectives On Healthy Food Retail Strategies: In-Depth Interviews, Olivia Martinez, Noemi Rodriguez, Allison Mercurio, Marie Bragg, Brian Elbel

Publications and Research

Background

Excess calorie consumption and poor diet are major contributors to the obesity epidemic. Food retailers, in particular at supermarkets, are key shapers of the food environment which influences consumers’ diets. This study seeks to understand the decision-making processes of supermarket retailers—including motivators for and barriers to promoting more healthy products—and to catalogue elements of the complex relationships between customers, suppliers, and, supermarket retailers.

Methods

We recruited 20 supermarket retailers from a convenience sample of full service supermarkets and national supermarket chain headquarters serving low- and high-income consumers in urban and non-urban areas of New York. Individuals responsible for making …


Translating Research As An Approach To Enhance Science Engagement, Michelle T. Juarez, Chloe M. Kenet Aug 2018

Translating Research As An Approach To Enhance Science Engagement, Michelle T. Juarez, Chloe M. Kenet

Publications and Research

The impact of research depends on the effective communication of discoveries. Scientific writing is the primary tool for the dissemination of research, and is an important skill that biomedical trainees have to develop. Despite its importance, scientific writing is not part of the mainstream curriculum. One strategy used to teach scientific writing is holding a journal club style discussion of primary research literature that the students are asked to read. However, this activity can result in a passive learning experience and limit the development of trainees’ scientific writing skills. In order to improve trainees’ written communication skills, we tested an …


No Pass Zone: Preventing Patient Falls, Rheea Fe Bustos Aug 2018

No Pass Zone: Preventing Patient Falls, Rheea Fe Bustos

Master's Projects and Capstones

Problem: According to the Agency for Healthcare Research and Quality (AHRQ), an estimated 700,000 to 1,000,000 inpatient falls occur in the United States every year. Context: In an August 2017 observation of bed alarm activations in patients’ rooms, it was noted that there was no designated staff member to answer alarms. This causes a delayed response time, which can result in patient falls. The root cause involved unclear expectations regarding what staff members are responsible for answering alarms. Interventions: Standard work was created to have the closest available person respond to the patient’s bed alarm. Initial implementation began in the …


Improving Pediatric Oral-Systemic Health Through Motivational Interviewing: An Interprofessional Training Intervention, Oksana Prodan Aug 2018

Improving Pediatric Oral-Systemic Health Through Motivational Interviewing: An Interprofessional Training Intervention, Oksana Prodan

Doctor of Nursing Practice (DNP) Projects

Introduction: In response to the prevalence of early childhood carries (ECC) in the United States, recommendations were established for pediatric primary care providers to routinely incorporate oral-systemic health promotion services into clinical practice. An interprofessional education project was developed between Advanced Practice Registered Nurses (APRNs) and dentistry students in San Francisco to assist trainees in the effective delivery of oral systemic health promotion services. Improving health promotion communication skills was identified as an area of need for both sets of learners. Therefore, the IPE activity was designed to incorporate Motivational Interviewing (MI) into the training along with pediatric oral …


Racial/Ethnic Disparities In Diabetes Care And Outcomes: A Mixed Methods Study, Yhenneko J. Taylor, Marion E. Davis, Rohan Mahabaleshwarkar, Melanie D. Spencer Aug 2018

Racial/Ethnic Disparities In Diabetes Care And Outcomes: A Mixed Methods Study, Yhenneko J. Taylor, Marion E. Davis, Rohan Mahabaleshwarkar, Melanie D. Spencer

Journal of Health Disparities Research and Practice

Limited research has examined racial/ethnic differences in diabetes care and outcomes among primary care patients. This study examined racial/ethnic differences in diabetes care and outcomes among an ambulatory patient population and explored patient perceptions of the patient-provider relationship to inform strategies to improve care delivery. Using data from 62,149 adults with diabetes who received care within Atrium Health in 2013, regression models assessed associations between race/ethnicity and the following outcomes: glycated hemoglobin (HbA1c) tests, low density lipoprotein (LDL) and blood pressure (BP) screening, foot and eye exams, and HbA1c, LDL, and BP control. Eleven patients with diabetes and uncontrolled hypertension …


Changing Seasons: A Language Arts Curriculum For Healthy Aging, Denise Calhoun Aug 2018

Changing Seasons: A Language Arts Curriculum For Healthy Aging, Denise Calhoun

Purdue University Press Book Previews

Effective communication enhances quality of life. In Changing Seasons: A Language Arts Curriculum for Healthy Aging,Denise Calhoun provides a language-based, interdisciplinary program to help older adults improve their communication skills. Each activity reveals new, creative, and fun ways to get individuals to speak, think, write, engage with others, and use their imagination. As the activities promote meaningful interactions and the creation of a stimulating environment, Changing Seasons underscores the importance of sustaining quality of life as we and those we love age.


Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt Aug 2018

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …


All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay Jul 2018

All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay

Speaker & Gavel

Forensic educators and students face many competitive challenges while vying for trophies and titles. However, maintaining one’s health while preparing, traveling, and competing too often falls by the wayside. Although scholars have examined the health of forensic educators and students in the past, few current research agendas address the health concerns of the forensic community. With the exception of Carmack (2016) and her collaboration with Holm (2005, 2013, 2015), forensic scholars have not actively discussed how the activity affects student and educator wellbeing since 2004. Questions still remain regarding how the speech and debate community might feasibly promote a healthy …


Wait Time Reality Check: The Convergence Of Process, Perception, And Expectation, Marian Hill, Lorianne Classen, Andrea Romay, Erika Diaz Jul 2018

Wait Time Reality Check: The Convergence Of Process, Perception, And Expectation, Marian Hill, Lorianne Classen, Andrea Romay, Erika Diaz

Patient Experience Journal

There are few experiences as ubiquitous to patients as the experience of waiting. It is an occurrence that transcends diagnosis, is common to all demographics, and is shared across the continuum of care. The experience can be frustrating and full of ambiguity for patients and their families. Wait time and delays can lead to patients sensing a loss of control and magnify the feelings of anxiety they may already be suffering. In an effort to improve patient experience, a framework was developed to examine patient satisfaction as a function of expectations, perceptions, and reality. The process domain focused on the …


A Stress Management App Intervention For Cancer Survivors: Design, Development, And Usability Testing, Elin Børøsund, Jelena Mirkovic, Matthew M. Clark, Shawna L. Ehlers, Michael A. Andrykowski, Anne Bergland, Marianne Westeng, Lise Solberg Nes Jul 2018

A Stress Management App Intervention For Cancer Survivors: Design, Development, And Usability Testing, Elin Børøsund, Jelena Mirkovic, Matthew M. Clark, Shawna L. Ehlers, Michael A. Andrykowski, Anne Bergland, Marianne Westeng, Lise Solberg Nes

Behavioral Science Faculty Publications

Background: Distress is prevalent in cancer survivors. Stress management interventions can reduce distress and improve quality of life for cancer patients, but many people with cancer are unfortunately not offered or able to attend such in-person stress management interventions.

Objective: The objective of this study was to develop an evidence-based stress management intervention for patients living with cancer that can be delivered electronically with wide reach and dissemination. This paper describes the design and development process of a technology-based stress management intervention for cancer survivors, including the exploration phase, intervention content development, iterative software development (including design, development, and formative …


Getting To The Heart Of It: Examining Intergenerational Sensemaking Of Heart Disease, Sarah R. Petitte Jul 2018

Getting To The Heart Of It: Examining Intergenerational Sensemaking Of Heart Disease, Sarah R. Petitte

Department of Communication Studies: Dissertations, Theses, and Student Research

Using Communicated Narrative Sense-Making Theory (Koenig Kellas, 2018), this study tested how grandchildren’s perceptions of risk and knowledge about heart disease in the family, as well as relational satisfaction, changed over the course of 3 weeks as a result of engaging in a storytelling experiment. Participants included 17 grandchild participants who interviewed their grandparents to tell stories about family heart health or discuss everyday events based on random assignment into a treatment or comparison group. Additionally, participants completed measures surrounding their knowledge of heart disease, relational satisfaction with their grandparent, and their perception of risk to develop heart disease in …


A Narrative And Performative Methodology For Understanding Adolescent Cancer Stories, Patrick Mcelearney Jun 2018

A Narrative And Performative Methodology For Understanding Adolescent Cancer Stories, Patrick Mcelearney

LSU Doctoral Dissertations

The field of health communication places considerable attention on coping with cancer, typically using social scientific approaches to investigate uncertainty, information, and/or social networks. Social scientific models of coping with adolescent cancer often measure how behaviors seek to manage cancer’s uncontrollability and/or uncertainty; however, how adolescents cope with cancer has been unclear. Short-term studies show adolescents typically and atypically cope. Long-term studies show a significant portion of survivors exhibit post-traumatic stress. The narrative and performative turns expose the role narratives and performatives play in shaping human subjects as meaning makers rather than merely information sharers. A narrative subject reframes cancer’s …


Discourses Of Diabetes Management In Patient-Physician Interactions, Laura L. O'Hara 7131097, Carolyn K. Shue Phd Jun 2018

Discourses Of Diabetes Management In Patient-Physician Interactions, Laura L. O'Hara 7131097, Carolyn K. Shue Phd

The Qualitative Report

Discussions of diabetes management are challenging for patients and physicians during treatment plan appointments—in large part because “diabetes management” has multiple, competing meanings. Our goal in this study was to examine talk between patients and physicians over multiple visits to: (1) determine the multiple meanings of diabetes management, and (2) determine the specific ways these meanings compete with each other. To accomplish this goal, we gathered data at a family medicine residency clinic in the Midwestern United States, video-recording the interactions of six different patient-physician dyads over multiple visits. Next, we performed in-depth analyses of these interactions using Baxter’s (2011) …


Conspiracy Theories And The Zika Epidemic, Shawn Smallman Jun 2018

Conspiracy Theories And The Zika Epidemic, Shawn Smallman

International & Global Studies Faculty Publications and Presentations

After a Zika outbreak began in Brazil in April 2015, narratives blamed the virus on a variety of international actors, including chemical companies and the Gates Foundation. Many of these narratives drew upon older conspiracy theories that had circulated in Latin America during the 2009 H1N1 influenza pandemic. Whether these narratives denounced transgenic mosquitoes or pesticides, they reflected not only the fear created by a mysterious wave of birth defects but also a profound mistrust of health authorities and transnational corporations. This paper will examine the narratives that circulated on YouTube, blogs, podcasts, and other alternative media sources, which typically …


Cinéma Ambulant Et Éducation: Télé Yaka Et Cinomade, Vincent Bouchard Jun 2018

Cinéma Ambulant Et Éducation: Télé Yaka Et Cinomade, Vincent Bouchard

Présence Francophone: Revue internationale de langue et de littérature

Cinomade is an association that tries to sensitize the populations about the HIV pandemic in Burkina Faso. Télé Vaka, literally the "Neighborhood Television" in more language, was an itinerant local television around Koudougou in Burkina Faso. By comparing the reception of screenings organized in rural areas by Télé Vaka and Cinomade, this article describes a popular form of consumption of audio-visual images in West Africa. By causing the debate inside the communities using a heterogeneous device connecting endogenous (the chief's words, those of the elders, etc.) and exogenous (video projection and public testimony), ways of communication, this experiment modifies our …


Understanding Regenerative Medicine And Its Position In Healthcare, Tyler F. Ward Jun 2018

Understanding Regenerative Medicine And Its Position In Healthcare, Tyler F. Ward

Kentucky Journal of Undergraduate Scholarship

Abstract: Regenerative medicine is an emerging field of the healthcare industry that has the potential to treat a myriad of health conditions. Induced pluripotent stem cells, human embryonic stem cells, and tissue engineering are a few of the treatment methods that may be delivered by healthcare professionals in personalized medicine. Food and Drug Administration (FDA) approval is necessary within the United States before any of these treatment options are available. Specific cellular therapies are currently undergoing clinical trials and it may be years before approval is acquired. The National Institute of Health is proactively working to ensure that healthcare policies, …


Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes May 2018

Effect Of Source In Online Video Training For Cattle Producers, Joseph Chapes

Online Journal of Rural Research & Policy

Escherichia Coli (E. Coli) contamination has been a long-existing concern for the cattle production industry, often causing negative public health and economic consequences. The existence of pre-harvest practices that reduce E. coli contamination creates the opportunity to support human health by modifying behaviors in cattle production through educational communication. It is vital to consider how communication can be modified to persuade the audience. This study examined the effects of having different sources, such as a veterinarian or cattle producer, present the message in a training video. An experimental design was used to examine how the source is identified …


Individualizing Care For Pediatric Patients With Autism Spectrum Disorder In Perioperative Services, Erin Scheller May 2018

Individualizing Care For Pediatric Patients With Autism Spectrum Disorder In Perioperative Services, Erin Scheller

Master's Theses

This research explores solutions for individualizing and improving care for pediatric patients with Autism Spectrum Disorder in the Perioperative Setting of an Outpatient Surgery Center. Specifically, it seeks to determine if providing parent and staff resources on Autism Spectrum Disorder is significantly helpful in increasing confidence in the staff by the parents and the staff themselves. Participants included thirty-five surveyed families who had pediatric patients visiting perioperative services and staff who work on the unit. Methods used include information dissemination with the use of printable and online evidence-based resources, an in-person education event for staff, and a pilot study of …


Development Of A Culturally Appropriate Smokeless Tobacco Cessation Program For American Indians, Kathryn Rollins, Charley Lewis, T. Edward Smith, Ryan Goeckner, Jason Hale, Niaman Nazir, Babalola Faseru, K Allen Greiner, Sean M. Daley, Won S. Choi, Christine M. Daley May 2018

Development Of A Culturally Appropriate Smokeless Tobacco Cessation Program For American Indians, Kathryn Rollins, Charley Lewis, T. Edward Smith, Ryan Goeckner, Jason Hale, Niaman Nazir, Babalola Faseru, K Allen Greiner, Sean M. Daley, Won S. Choi, Christine M. Daley

Journal of Health Disparities Research and Practice

This study describes a multiphasic approach to the development of a smokeless tobacco cessation program targeted for American Indians (AI) of different tribal nations. The authors gathered formative data from a series of focus groups and interviews to investigate the knowledge, attitudes, and beliefs of AI and smokeless tobacco (SLT) use. Predominant themes emerged from four major topic areas (SLT use, initiation and barriers, policy, and program development) across both studies. This study further assessed educational materials developed for the cessation program for scientific accuracy, readability, and cultural appropriateness. Program materials were scientifically accurate and culturally appropriate. The average corrected …


The Rhetoric Of The Opioid Crisis And Addiction To Prescription Pain Medicine, Rachel Kaplan May 2018

The Rhetoric Of The Opioid Crisis And Addiction To Prescription Pain Medicine, Rachel Kaplan

Electronic Theses and Dissertations

In this historical moment, the United States is amidst an opioid crisis killing the young and the old; at least seventy-eight people die every day from an opioid-related overdose (Enomoto in Murthy III). Changing mindsets of the doctors who prescribe opioids is just as important as asking the patients who are prescribed them to demand an alternative medication. The different parties involved in the crisis all have a different agenda and their rhetorical bias is explored throughout this project. The pharmaceutical companies have launched aggressive marketing campaigns expressing the benefits of opioids and encouraged physicians to prescribe, the CDC has …


Effects Of Mental Health Campaigns, Susan Schott May 2018

Effects Of Mental Health Campaigns, Susan Schott

Senior Honors Projects, 2010-2019

This project examines the effects of a mental health campaign on college students. This is important to research because universities and colleges alike need to understand the effects that campaigns about mental health on campus can have on students. I researched this by conducting an online experimental study on a sample of 511 students at a university in the Mid-Atlantic region. Qualtrics randomly assigned the participants into two groups, where one group viewed an experimental campaign and the other a control ad. The participants were measured using a post- test questionnaire which tested their self-perceptions of anxiety and level of …