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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson
The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson
Research outputs 2014 to 2021
For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on …
Chinese Outbound Travel: Understanding The Socioeconomic Drivers, Songshan (Sam) Huang, Xiang Wei
Chinese Outbound Travel: Understanding The Socioeconomic Drivers, Songshan (Sam) Huang, Xiang Wei
Research outputs 2014 to 2021
This study used a national sample (N = 36,490) of Chinese urban residents to examine the relationship between outbound travel intention and some key demographic, economic, and geographic variables. Findings indicate that education, income, and paid vacation days significantly predicted outbound travel intention. Compared to residents in Tier-4 cities in China, those in Tier-1, -2, and -3 cities had higher probability of choosing outbound travel by 13.1%, 30.9%, and 15.3%, respectively. This study draws meaningful connections between Chinese outbound tourism and the social and economic realities in China and offers an alternative approach to understanding Chinese outbound tourism.
Using Traditional Rituals In Hospitality To Gain Value: A Study On The Impact Of Feng Shui, Madeleine Ogilvie, Danny Ng, David Xiang, Maria M. Ryan, Jaime L.P. Yong
Using Traditional Rituals In Hospitality To Gain Value: A Study On The Impact Of Feng Shui, Madeleine Ogilvie, Danny Ng, David Xiang, Maria M. Ryan, Jaime L.P. Yong
Research outputs 2014 to 2021
Superstition and the rituals used to support such beliefs remain an important part of Chinese business society. With the advance of globalisation and the normalisation of many business practices this study explores the importance these rituals continue to play in the contemporary hospitality setting. The paper examines the prominence of Feng Shui in business today in a qualitative study using Chinese restaurants to explore associated business behaviours and perceived value of use. Findings from 20 phenomenological interviews from across four different Asian communities are discussed highlighting the core elements of this ritualistic practice. Results indicate that these practices continue to …
Towards An Improved Typology Approach To Segmenting Cultural Tourists, Ganghua Chen, Songshan (Sam) Huang
Towards An Improved Typology Approach To Segmenting Cultural Tourists, Ganghua Chen, Songshan (Sam) Huang
Research outputs 2014 to 2021
This study aims to improve the cultural tourist typology methodology that uses cultural centrality and depth of cultural experience in its framework. Using a sample of Chinese tourists in Macau (n = 595) collected via questionnaire surveys, the study confirmed the determination effect of cultural centrality on depth of cultural experience. Subsequently, the study demonstrated an improved approach that eliminates such a determination effect in typology identification. Compared to McKercher's () approach, the improved typology presents a balanced segmentation of cultural tourists and distinguishes the segments more clearly in their sociodemographic characteristics. The improved typology generated more meaningful practical implications.