Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2017

Social media

Sociology

University of Nevada, Las Vegas

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Full-Text Articles in Social and Behavioral Sciences

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca May 2017

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true-selves and how their usage affects life satisfaction and well-being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal …