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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2017

Social media

Library and Information Science

Institution
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Articles 1 - 29 of 29

Full-Text Articles in Social and Behavioral Sciences

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano Nov 2017

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …

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Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson Nov 2017

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

LMU Librarian Publications & Presentations

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

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Social Media Use And Service Delivery By Librarians In Federal Universities In South-West, Nigeria., Omobola Olufunke Adewoyin, Uloma Dorris Onuoha, Chinyere Nkechi Ikonne Oct 2017

Social Media Use And Service Delivery By Librarians In Federal Universities In South-West, Nigeria., Omobola Olufunke Adewoyin, Uloma Dorris Onuoha, Chinyere Nkechi Ikonne

Library Philosophy and Practice (e-journal)

This study investigated the influence of social media use on library service delivery by librarians in the Federal Universities in South-West, Nigeria. The survey research design was adopted for the study. Total enumeration sampling technique was used to cover the librarians from the Universities. Data was collected through a structured questionnaire. A response rate of 95.4% was obtained. Frequency counts, percentage, mean and standard deviation were used for the data analysis. The study revealed that the extent of use of social media tools for library services was generally low. Findings also revealed that the most popular social media tool used …

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#Nodapl: Social Media, Empowerment, And Civic Participation At Standing Rock, Hayley Johnson Oct 2017

#Nodapl: Social Media, Empowerment, And Civic Participation At Standing Rock, Hayley Johnson

Faculty Publications

The struggle for environmental and social justice within American Indian communities is one that has been ongoing since the beginning of United States history, but the main catalyst to effect change and to promote and disperse the American Indian narrative has emerged through the power of social media in today's hyperconnected society. This article examines the power of social media to effect change, as well as a hyperconnected society's ability to empower historically disadvantaged groups that have often been misrepresented within traditional media outlets. The historic movement occurring at Standing Rock, North Dakota, and the #NoDAPL protests illustrates the capacity …

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The E-Writing Experiences Of Literary Authors, Kathleen Schreurs Sep 2017

The E-Writing Experiences Of Literary Authors, Kathleen Schreurs

Electronic Thesis and Dissertation Repository

The e-writing experience is new and not yet fully understood and there is a story to be told about the enigmatic term e-writing and its impact on authors in the e-paradigm. In this study I collected understandings of e-writing by exploring the experiences of literary authors through qualitative case studies. I set out to find answers amidst two interconnected plots of inquiry. The first plot examined e language, in particular the term e-writing, and asked how authors understand the term e-writing and how their experiences contributed to that meaning. The second storyline asked how the digital revolution and resulting e-culture …

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The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins Jul 2017

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Wendy Abbott

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

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Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano Jul 2017

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

Maria Atilano

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

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Conectándonos Con La Comunidad Local En Entornos Digitales Y Presenciales, Jesús Alonso-Regalado Jul 2017

Conectándonos Con La Comunidad Local En Entornos Digitales Y Presenciales, Jesús Alonso-Regalado

University Libraries Faculty Scholarship

Presentation focusing on library experiences about connecting with our local communities in both digital and physical environments.

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Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen Jul 2017

Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen

JLAMS

This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.

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Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano Jul 2017

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

JLAMS

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

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Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak Jul 2017

Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak

JLAMS

Large academic libraries with a decentralized structure can lead to individual library units creating and maintaining their own social media accounts with little standardization or cohesiveness across the library system. As a result, social media account owners often duplicate efforts, overwhelming patrons with communication channels, and lacking a consistent message. At the University of Illinois Urbana-Champaign (U of I), for example, the library system comprises nearly thirty separate library units, and maintains nearly eighty social media accounts. These accounts are spread across platforms such as Twitter, Facebook, Instagram, Pinterest, Tumblr, YouTube, and Flickr, as well as a plethora of blogs. …

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A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry Jul 2017

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Candace K. Vance

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

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Global Promotion Of Lgbtq Resources And Services Through Social Media, Rachel S. Wexelbaum Jul 2017

Global Promotion Of Lgbtq Resources And Services Through Social Media, Rachel S. Wexelbaum

Library Faculty Publications

No abstract provided.

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Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao Jun 2017

Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao

Faculty Scholarship and Creative Works

The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's social media …

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A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry May 2017

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Jeffrey Henry

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

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Library Marketing On A Small Liberal Arts Campus: Assessing Communication Preferences, Julia Chance Gustafson, Zachary Sharrow, Gwen Short May 2017

Library Marketing On A Small Liberal Arts Campus: Assessing Communication Preferences, Julia Chance Gustafson, Zachary Sharrow, Gwen Short

All Faculty Articles

As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices.

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What’S Your Brand? Teaching Students To Leverage Social Media To Launch Their Careers, Alexandra Gomes, Gisela Butera, Anne Linton May 2017

What’S Your Brand? Teaching Students To Leverage Social Media To Launch Their Careers, Alexandra Gomes, Gisela Butera, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

No abstract provided.

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Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey Mar 2017

Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey

Library Services Publications

You can do it! Facebook, YouTube, Instagram and Twitter too. But that’s not all! We’ll double the offer. There’s hot dudes reading, tbt, cats, gifs and Pokémon Go. Wondering how the MNSU library became such social media superstars? Ok, that may be an exaggeration, but come hear about our successes. Learn from our mistakes. Not available in stores, at this session, we’ll offer easy, low-cost tips and tricks to maximize your social media campaigns. You won't want to miss out because ONE lucky winner will receive their very own #bookface! But wait, there’s more--we want to hear about your successes …

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Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan Mar 2017

Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan

Library Services Publications

The Common Read program at Minnesota State University, Mankato created a collaboration of cranes across campus to help connect the community. We will be discussing how we, Library Services, connected one story with a diverse population through partnerships, promotion, engagement, and art! Come learn how we took the solitary endeavor of reading and added a creative hands-on component to increase campus and community connections and participation. We created videos for promotion and education using our in-house resources – and you can do it too! Learn from our successes and also learn what didn't work. Find out more about how we …

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Altmetrics And Archives, Elizabeth Joan Kelly Feb 2017

Altmetrics And Archives, Elizabeth Joan Kelly

Journal of Contemporary Archival Studies

Altmetrics are an alternative to traditional measurement of the impact of published resources. While altmetrics are primarily used by researchers and institutions to measure the impact of scholarly publications online, they can also be used by archives to measure the impact of their diverse online holdings, including digitized and born-digital collections, digital exhibits, repository websites, and online finding aids. Furthermore, altmetrics may fill a need for user engagement assessments for cultural heritage organizations. This article introduces the concept of altmetrics for archives and discusses barriers to adoption, best practices for collection, and potential further areas of study.

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Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz Jan 2017

Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz

Journal of International Technology and Information Management

Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …

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Propuesta Plan De Mercadeo Digital. Estudio De Caso Para La Biblioteca De La Corporación De Educación Superior Social Ises, German Alberto García Barreto Jan 2017

Propuesta Plan De Mercadeo Digital. Estudio De Caso Para La Biblioteca De La Corporación De Educación Superior Social Ises, German Alberto García Barreto

Sistemas de Información, Bibliotecología y Archivística

El presente trabajo presenta un plan de mercadeo digital (PMD) enfocado en bibliotecas universitarias. Dando a conocer las estrategias que se requieren para su realización. Identificando los conceptos concernientes al mercadeo. Y contextualizándolos en el objeto de investigación. De esta manera se realiza una trazabilidad entre el mercadeo y la biblioteca. Para su realización se deben tener en cuenta factores de la organización de tipo económico y administrativo. Posteriormente realizar un diagnóstico de la biblioteca para identificar sus necesidades y como pueden ser abordadas a través de estrategias digitales. Las estrategias digitales deben rentabilizar las operaciones y fidelizar a los …

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Online Around The World: A Geographic Encyclopedia Of The Internet, Social Media, And Mobile Apps, Rob Tench Jan 2017

Online Around The World: A Geographic Encyclopedia Of The Internet, Social Media, And Mobile Apps, Rob Tench

Libraries Faculty & Staff Publications

Book review of Online Around the World: A Geographic Encyclopedia of the Internet, Social Media, and Mobile Apps (2017) Santa Barbara, California: ABC-CLIO Ref ISBN 9781610697767.

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How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman Jan 2017

How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman

Journal of International Technology and Information Management

There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It …

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A Retrospective On State Of The Art Social Media Research Methods: Ethical Decisions, Big-Small Data Rivalries And The Spectre Of The 6vs, Anabel Quan-Haase, Luke Sloan Jan 2017

A Retrospective On State Of The Art Social Media Research Methods: Ethical Decisions, Big-Small Data Rivalries And The Spectre Of The 6vs, Anabel Quan-Haase, Luke Sloan

FIMS Publications

This concluding chapter offers critical reflections on some of the key themes covered in the Handbook. Ethics emerged as a concern for many scholars, both for those engaging in quantitative and qualitative approaches. Scholars agree in that there is no overarching set of rules that can be applied to all projects blindly, rather they see ethical decisions as being grounded in the specifics of the data being collected, the social group under study, and the potential repercussions for subjects. A second central theme was the value of qualitative approaches for understanding ‘anomalies’ within larger data sets. Qualitative approaches are seen …

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U.S. Newspaper Editors’ Ratings Of Social Media As Influential News Sources, Masahiro Yamamoto, Seungahn Nah, Deborah S. Chung Jan 2017

U.S. Newspaper Editors’ Ratings Of Social Media As Influential News Sources, Masahiro Yamamoto, Seungahn Nah, Deborah S. Chung

Information Science Faculty Publications

Social media, as one key platform for citizen journalism, are becoming a useful news-gathering tool for journalists. Based on data from a nationwide probability sample of newspaper editors in the United States, this study investigates the extent to which newspaper editors consider social media an influential news source. Results show that variations in editors’ ratings of social media as a news source were related to multiple levels of influence, including professional journalistic experience, organization size, community structural pluralism, and citizen journalism credibility. Implications are discussed for the roles of social media in news production.

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Music Social Tagging As A Validation Tool For The Frbr Conceptual Model, Kabel Nathan Stanwicks Jan 2017

Music Social Tagging As A Validation Tool For The Frbr Conceptual Model, Kabel Nathan Stanwicks

Legacy Theses & Dissertations (2009 - 2024)

The International Federation of Library Associations developed its Functional Requirements for Bibliographic Records (FRBR) without performing user testing to ensure that the model would meet the needs of professionals and users. Analyzing user-generated social tags in relation to FRBR entities and attributes will help determine if the layperson describes objects in a manner that conforms to the FRBR conceptual model. Number one songs from the weekly Billboard Hot 100 charts from 1958 through 2013 were randomly sampled, tags associated with the sampled songs were pulled from the last.fm Web site, and tags were analyzed to determine their relation to FRBR …

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Motivations For Sharing News On Social Media, Lorraine (Lola) Y.C. Wong, Jacquelyn Burkell Jan 2017

Motivations For Sharing News On Social Media, Lorraine (Lola) Y.C. Wong, Jacquelyn Burkell

FIMS Publications

Social media have become an important part of everyday communication, and a platform for sharing and ‘re-sharing’ of information. We discover news through our social networks and pass some of what we encounter along to others in those same networks. Numerous studies focus on the sharing of personal information (both online and offline) but less research examines practices related to the sharing of news—especially sharing via social media. Understanding why we choose to share news and non-personal content online is vital in a world where we increasingly turn to social media and our online social networks for news and …

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Utilizing Student Workers At The Digital Library Of Georgia, Mandy L. Mastrovita, Donnie Summerlin Jan 2017

Utilizing Student Workers At The Digital Library Of Georgia, Mandy L. Mastrovita, Donnie Summerlin

Georgia Library Quarterly

Libraries and archives have become increasingly reliant on student employees to perform duties essential to the daily work of making cultural heritage materials accessible to patrons. This article details how students are recruited, trained, managed, and mentored from the perspective of supervisors at the Digital Library of Georgia. Topics discussed include hiring procedures, training techniques, work assigned to undergraduate and graduate students, the handling of archival materials, digital imaging, metadata, and social media. The article will also examine methods for creating a rewarding and educational work environment for students that promotes the library profession.

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