Social and Behavioral Sciences Commons^™

Exploding The Nuclear Family, Howard Schaap

Faculty Work Comprehensive List

No abstract provided.

Protecting One's Own Privacy In A Big Data Economy, Anita L. Allen

All Faculty Scholarship

Big Data is the vast quantities of information amenable to large-scale collection, storage, and analysis. Using such data, companies and researchers can deploy complex algorithms and artificial intelligence technologies to reveal otherwise unascertained patterns, links, behaviors, trends, identities, and practical knowledge. The information that comprises Big Data arises from government and business practices, consumer transactions, and the digital applications sometimes referred to as the “Internet of Things.” Individuals invisibly contribute to Big Data whenever they live digital lifestyles or otherwise participate in the digital economy, such as when they shop with a credit card, get treated at a hospital, apply …

Desidero Ergo Sum (I Desire Therefore I Am): Towards A Psychoanalytic Reading Of The Advertising Of Perfume, Eugene O'Brien

Irish Communication Review

No abstract provided.

It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll

Irish Communication Review

In 2010 the European Commission published a report outlining its official position on ‘Breaking gender stereotypes in Media’ thereby explicitly recognising that advertising’s dissemination of images that depict gender stereotyping works to uphold gender inequalities. In addition, the European Coalition against Media Sexism (WECAMS) has engaged with the European Parliament and the European Advertising Standards Alliance in a bid to open up discussion on the possibility for standardising guidelines aimed at tackling and preventing sexism and gender stereotyping in advertising. Furthermore, over a more than forty-year history feminist media research has consistently pointed to problematic gendered imagery in advertising texts …

Language Change And Ideology In Irish Radio Advertising, Joan O'Sullivan

Irish Communication Review

This paper examines language ideological change in the Irish context through a longitudinal analysis of accent choice in a corpus of radio ads from 1977, 1987, 1997 and 2007. The analysis is based on Sussex’s (1989) ad components of Action and Comment. The Action component is generally comprised of contextual dialogic interaction and associated with discourses of ‘everyday informal interaction’ while the Comment component, often associated with the slogan of the ad, tends to be monologic and decontextualised and is associated with discourses of ‘power and authority’ (Lee, 1992). The use of standard British English accent features, particularly in …

In Search Of Identity: An Exploration Of The Relationship Between Guinness's Advertising And Ireland's Social And Economic Evolution Between 1959 And 1969, Patricia Medcalf

Irish Communication Review

This paper analyses the first decade of ads published and broadcast by Guinness in Ireland. The period is 1959 to 1969, a time that marked the start of significant change in Irish society. It is argued here that the messages in the adverts chronicle many of these changes. Seismic shifts in government economic policy coincided with the 200^th anniversary of the foundation of the Guinness brewery. The ensuing lift in the economy’s fortunes is mirrored in many ads, as are some of the demographic changes, such as rising marriage rates and falling birth rates, and an expanding middle class. …

O Say Can You See? Irish Advertising Agents Look To America, 1895-1936, Colum Kenny

Irish Communication Review

No abstract provided.

Editorial Introduction: Advertising Past And Present: Research In The Irish Context, Neil O'Boyle, Eamon Maher

Irish Communication Review

No abstract provided.

Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand

University Libraries Faculty Publications

Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …

Is Advertising On Television To Children A Problem?, Brian Young

Irish Communication Review

Why are people concerned about television advertising and its influence on children? Is this concern justified? These are the two main points I want to consider in this paper.

View Of Advertising Practitioners, Peter O'Keeffe

Irish Communication Review

I am concerned to make the case for the rights and liberties to communicate commercial advertising messages to children. Consequenlly, I am amused by the identification of advertising with witchcraft; witches ceased to be burned a long time ago. However, this comparison, illustrates the excessive concern shown about how strangely influential advertising is.

Children And Television Advertising, Farrell Corcoran

Irish Communication Review

I am particularly frustrated by the lack of debate on issues concerning the media and children in this country. That may be a sweeping statement but we tend to react rather than take an active interest in trying to influence things. These reactions tend to be shaped by moral panics. There is nothing as depressing as a moral panic that arises, usually in the area of violence, every year or two, in response to something happening near us, for example in Manchester, Liverpool or perhaps closer to home. The same tired old arguments and positions are taken with little sign …

The Digital “Lure”: Small Businesses And Pokémon Go, Jordan Frith

Publications

Most of the discussion about Pokémon Go has focused on the end-user and the playful nature of the game. Experts have mentioned the game’s commercialism, but they have done so mostly by talking about the data collection practices of the app developers. This commentary piece takes a different approach by examining how businesses have used Pokémon Go’s “lures” to attract foot traffic. The main goal of the article is to show how the ludic, digital wayfaring of location-based games can be used by individual places to attract players. While the focus is on business owners, I will also address …

Decisions, Decisions: Factors That Influence A Patient's Medical Tourism Choices, Louis K. Falk, Thomas J. Prinsen

Communication Faculty Publications and Presentations

In the digital age, the amount of information and sources concerning Medical Tourism is overwhelming. Knowledge is power in an era of healthcare uncertainty. As health care options have grown in global proportions, it has become more difficult for potential patients to locate the material necessary to make informed decisions or to even know which factors to consider during their information search. Individual financial circumstances vary greatly. This paper suggests how medical tourism makes financial sense for many patients and payers. Proximity and culture play roles in that medical tourists may prefer locations that are not too far from home. …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond

Publications and Research

Background: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes.

Methods: This study involved analyzing 99 issues of 14 popular US magazines marketed to women.

Results: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the …

'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal

Graduate Masters Theses

During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to …

27 Floors Of Support: Effectively Advertising Campus Resources To College Students, Amanda Peerce

Mahurin Honors College Capstone Experience/Thesis Projects

College campuses provide a large variety of resources to college students to help ensure their well-being and success; however, students cannot utilize these resources if they do not know they exist. While there has been extensive research on the importance and efficacy of resources on college campuses, not as much research has been done on how to advertise these services to college students. The goal of this project is to create and assess the efficacy of a campaign educating and encouraging students to seek out campus resources in times of need. This project focuses primarily on promoting resources to first-year …

Snatching Defeat From The Jaws Of Victory: The Curious Case [Study] Of California’S Proposition 37, Dave Brundage

Masters Theses

In 2012, California became the first state to qualify a ballot measure for public vote on the topic of genetically modified food labeling. Proposition 37, The California Right to Know Genetically Engineered Food Act, enjoyed overwhelming support leading up to the November elections. However, an 11th hour surge by the opposition led to its defeat. This case study examines the media messages deployed by the pro and antilabeling groups in an effort to understand how each side attempted to curry favor to their cause. Content analysis was performed on 27 television, radio, and internet advertisements broadcast during the campaign. Focused …

Consumers On A Leash: Advertised Sales And Intertemporal Price Discrimination, Aniko Öry

Cowles Foundation Discussion Papers

The Internet allows sellers to track “window shoppers,” consumers who look but do not buy, and to lure them back later by targeting them with an advertised sale. This new technology thus facilitates intertemporal price discrimination, but simultaneously makes it too easy for a seller to undercut her regular price. Because buyers know they could be lured back, the seller is forced to set a lower regular price. Advertising costs can, therefore, serve as a form of commitment: a seller can actually benefit from higher costs of advertising. Based on this framework, the impact of commitment on prices, profits, and …

Advertising Trends Of Information Products In A Nigerian Newspaper, Opeyemi Ibidun Ibikunle, Funmilola Olubunmi Omotayo

Library Philosophy and Practice (e-journal)

Recent decades have witnessed explosion in the quantity of information produced, which in turn has created vast opportunities for information-based businesses. Thus, advertisers of information products (IPs) often use daily issues of newspapers to create public awareness on the nature, availability and the prices of their products. The types of advertising strategies adopted by the advertisers of the IPs vary and greatly determine the level of patronage of the products. It is against this background that this study empirically examined the trends in advertisement of IPs in the Nigerian Guardian Newspaper from 2008 to 2012.

A research design, based on …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Why Kids Are 'Lovin' It': A Q Methodology Analysis Of The Appeal Of Mcdonald's, Erica Nelson Rivera

Theses and Dissertations

The dramatic rise in childhood obesity is a major concern nationwide. Unprecedented media exposure, drastically decreased time spent interacting as a family, and the consumption of calorie-dense foods are all heated topics of discussion with ties to weight gain. In this research, possible associations are examined between media, social groups and a favorite fast-food restaurant among children: McDonald's. Q methodology was used to analyze the various factors that draw children to McDonald's. With a theoretical background in social learning theory, this study had 29 children rank-order 30 photographs depicting elements of the McDonald's experience. Pictures included the most and least …

Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield

History Theses

Magazine advertising through these years marketed American products to a consumer base that was becoming more patriotic. This “patriotic consumerism” manifested itself both in its foundational support for the United States’ involvement in World War II and in its constant implementation of the “American Dream” ideology that mixed nostalgia and modernity in preparation of a post-war world. Expanding upon the resulting cultural behavior of classifying the support of American business as a quasi-civic duty, The Coca-Cola Company successfully situated the “American Way of Life” as a global aspiration through its product’s entanglement in the global settings of war, ensuring that …

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

Celebrities’ Expansive “Right Of Publicity” Infringes Upon Advertisers’ First Amendment Rights, Jon Siderits

The University of Cincinnati Intellectual Property and Computer Law Journal

No abstract provided.

The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas

Elizabeth Thomas

Conceptualizing Beauty: A Content Analysis Of U.S. And French Women's Magazine Advertisements, Pamela Morris, Katharine Nichols

Pamela K. Morris

Although beauty is a major industry, it is elusive and based on culture. The purpose of this investigation is to expand the idea of female beauty beyond physical characteristics through an exploration of women’s magazine advertisements from France and the United States. Over 570 ads from ten women’s fashion magazines are content analyzed. Among the major findings is that American publications consist of more hair care and makeup products than in France, in contrast, French magazines include more ads for lotions and perfumes. In terms of tone, people in American publications show more smiles, while people in France are more …