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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Lifestyle Drugs And The Neoliberal Family, Kristin Swenson
Lifestyle Drugs And The Neoliberal Family, Kristin Swenson
Kristin Swenson
Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads’ discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage …
Being In Common: In Celebration Of Ronald W. Greene's Woolbert Award, Kristin Swenson
Being In Common: In Celebration Of Ronald W. Greene's Woolbert Award, Kristin Swenson
Kristin Swenson
Dr. Kristin Swenson's contribution to Communication and Critical/Cultural Studies, Volume 12, Issue 4, 2015.