Social and Behavioral Sciences Commons^™

Strengthening The Introductory Communication Course: An Opportunity Through Better Alignment With Today’S Needs, Jon A. Hess

Jonathan A. Hess

More than a century after its inception in contemporary form, the discipline of Communication has encountered a tremendous opportunity—the chance to become an “essential discipline” in the academy, one like Math or English, which universities consider indispensable to the work they do. And yet, as a discipline, we have not sufficiently moved toward taking advantage of that opportunity. While such a move will require action in curriculum, scholarship, and service, one of the highest-impact areas in establishing the necessity of Communication is the introductory course. In order to understand the opportunity that lies before us, we have to understand how …

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Samuel P. Wallace

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Samuel P. Wallace

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

This year the National Communication Association (NCA) celebrates its centennial. NCA began over a dispute between speech teachers and English teachers over the perception of oral communication receiving less instructional attention, and for the last century communication experts have been the primary party responsible for communication instruction of college students. Over the years the basic course has largely been focused on public speaking as the course to deliver this instruction, though we developed, and still teach, interpersonal communication and hybrid courses that also include small group communication. There have been several different venues in which the basic communication course has …

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

We are now in the 28th volume of the Basic Communication Course Annual, a testament to the dedication of those concerned with the introductory course in communication. Over the years these pages have been graced with significant work that has influenced the nature of the basic communication course, thereby impacting the lives of thousands of students across the country. That said, I am struck by the fact we have no “motto,” no phrase that captures our feeling about this important educational experience. I would like to muse about what might work as a motto for what we do and teach.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …

Directing The Winds Of Change: The Basic Course And General Education, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Communication departments remain heavily reliant on the inclusion of an introductory communication course in their institution’s general education program. For this reason it is essential for Basic Course Directors (BCDs) to educate themselves on general education. In doing so they will find a new iteration of change to general education where the required course and distribution model are disappearing in favor of an interdisciplinary outcomes-driven approach. Such a shift can have dramatic repercussions on the basic course and communication programs if the course is not further connected with other areas of general education. In this essay, I argue for Basic …

Teaching Ethics In Introductory Public Speaking: Review And Proposal, Jon A. Hess

Jonathan A. Hess

Ethics are not heavily emphasized in either public speaking textbooks or classroom lectures. This de-emphasis of public speaking ethics is unfortunate. Educators should take responsibility for making sure that students are familiar with ethical issues and that they know that unethical public communication is not acceptable. Since public speaking textbooks do not provide much explicit guidance for ethical decision making, supplementary material is provided in this article. Four ethical principles are provided to help students understand the nature of communication ethics, a sample class lecture is outlined, and teaching ideas are included.

Rethinking Our Approach To The Basic Course: Making Ethics The Foundation Of Introduction To Public Speaking, Jon. A. Hess

Jonathan A. Hess

The basic public speaking course is often taught from a standpoint of effectiveness. That approach can be problematic due to the dangers of technique. The use of ethics as a foundation for public speaking can overcome this drawback and has other advantages. Included in these advantages are its fidelity to the subject matter, promoting more responsible use of power, improved fit with the liberal arts mission of higher education, and better meeting student needs.

Issues in implementing an ethics-based course are discussed, such as identifying ethical issues and engaging in dialogue. The model is illustrated through a description of one …

Basic Public Speaking Principles: An Examination Of Twelve Popular Texts, Jon A. Hess, Judy C. Pearson

Jonathan A. Hess

The importance of the basic course is reflected in the number of published articles focused on it. Aside from having an annually published journal (The Basic Communication Course Annual) devoted to it, articles concerning the basic course are sprinkled throughout many of the discipline's journals. However, Schneider (1991) pointed out that few studies have focused on the textbooks used. Since the textbook is generally the foundation upon which the course is built, it is an important object of study.

Although the term basic course may be used to identify a variety of courses (such as public speaking, interpersonal communication, hybrid …

The Electronic Ballot Box : Class, Age And Racial Bias On The Internet., Jason Gainous, Kevin M. Wagner

Jason Gainous

This research creates a theoretical framework for understanding the effect of Internet voting on the electorate. Based on standard Downsian rational choice voting theory, we claim that Internet voting lowers the cost of voting for certain voting demographics based upon race, age, and income.We further contend that this electoral advantage may crystallize the growing turnout disparity be-tween demographic groups. The theory is tested using Bayesian inferential methods with data from the Internet turnout in the 2000 Arizona Democratic Presidential Primary merged with demographic data obtained from the 2000 Census. Our findings lend support for the theory that the Internet provides …

Mena And The Internet : Technology And The Democratic Divide., Jason Gainous, Kevin M. Wagner

Jason Gainous

No abstract provided.

Bowling Online : The Internet And The New Social Capital., Jason Gainous, Kevin M. Wagner

Jason Gainous

The decline thesis proponents in the social capital literature have largely ignored the fastest growing venue for new social capital formation – the Internet. We argue that the Internet is making a larger impact than the current research acknowledges. Using survey data from the Pew Internet & American Life Project combined with a survey of college students, we confirm a strong positive relationship between online social networking and political participation. Further, we present evidence that, at least in 2008 election, there was a bias toward voting for Democrats among those who utilized online social networking services including Facebook and Twitter. …

But Will It Play In Grand Rapids? The Role Of Gatekeepers In Music Selection In 1960s Top 40 Radio, Len O'Kelly

Len O'Kelly

Not Another Quiz: An Approach To Engage Today's Students In Meaningful Current Events Discussions, Leigh L. Wright, Melony Shemberger, Elizabeth Price

Melony Shemberger, Ed.D.

.Issues Of Editorial Control, Prior Restraint, And Prior Review Facing Student Newspapers On Public University Campuses In Ohio: Administrative, Faculty, And Student Perspectives (With David M. Lucas), Terry L. Hapney Jr., David Lucas

Terry L. Hapney Jr., Ph.D.

Recent headlines illustrate that the struggle continues between student journalists and administrators on public university campuses nationwide. The back and forth centers on student journalists’ objective of reporting on the activities occurring on the campuses and administrators’ hesitance to provide the necessary information to ensure the students can do their jobs, as charged by the student newspapers for which they work. Examples of headlines include: “UCLA adopts policy limiting access to faculty work” (Santus, 2014, para. 1); “Purdue Exponent photographer detained by police while covering campus shooting” (McDermott, 2014, para. 1); “Appalachian editor calls for open chancellor search in front-page …

Open Records Requests At State Universities In Ohio: The Law, Legalities, And Litigation, Terry L. Hapney, David Lucas

Terry L. Hapney Jr., Ph.D.

Recent scandals on the campuses of major universities in the United States have deeply affected not only coaches and coaching staffs, but also faculty, students, university governing bodies and administrators. Ensuing investigations and news coverage have prompted reporters to seek records, documents, and to attend meetings in order to scrutinize actions and records of university administrations. The open access and information laws, often described as sunshine laws, provide for public access to many records, documents, and meetings. Publicly-supported institutions must comply with these laws and this legality has created a conflict between administrators and student journalists in state universities throughout …

Selling On, Not Out, The Internet, David Donnelly

David Donnelly

David Donnelly examines the commercialization of the Internet and considers the implications of the advertising applications of the Net After noting the history of advertising on other media and the unique attributes of the Internet context, the chapter examines new marketing and promotion techniques available on the Net The author suggests a set of safeguards that may avoid negative consequences of increased commercialization of the Net.

Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang

Kevin Wang

This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the author first examines the fundamental properties of the Internet as both technological and cultural artifact and argues that the Internet can embody different technological, functional, and symbolic meanings that will have direct implications for how communities are formed and experienced. Building on that framework, the second part of the chapter focuses on the sociological and psychological bases of community and explores how such conceptions change with the emergence of the Internet. The author concludes that studies of virtual communities must be …

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Kevin Wang

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the potential …

Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi Frisby, Laura Young, Deborah Murray

Laura Young

Vitamin D has been a topic of much research interest and controversy, and evidence is mixed concerning its preventive effects and health benefits. The purpose of our study was to explore the decision-making strategies used by both primary care providers and community members surrounding vitamin D in relation to uncertainty management theory. We conducted semistructured interviews with primary care providers (n = 7) and focus groups with community members (n = 89), and transcribed and coded using the constant comparative method. Themes for providers included awareness, uncertainty, patient role, responsibility, skepticism, uncertainty management, and evolving perceptions. Community member …

The Role Of The Common Core In The Gubernatorial Elections Of 2014, Jonathan Supovitz, Bobbi Newman, Ariel Smith

Bobbi Newman

After the Spring 2014 primaries, the Common Core State Standards were viewed as a political hot potato. As former Arkansas Governor Mike Huckabee said, “the Common Core has become toxic, I think it’s radioactive…It has become an incredibly controversial topic on both the left and the right.” Even so, the Common Core turned out to play a role in some of the governor’s races in November 2014. In this analysis of candidate positions and the role of the Common Core across the 36 gubernatorial races of 2014, CPRE researchers Bobbi Newman, Jonathan Supovitz and Arial Smith used campaign websites, debate …

Congress, The U.S. Supreme Court And Must-Carry Policy: A Flawed Economic Analysis, Nancy Whitmore

Nancy J. Whitmore

The Cable Television Consumer Protection and Competition Act of 1992, which requires cable operators to carry the signals of local broadcast television stations, was hailed by supporters as a measure that would preserve the economic viability of the local independent broadcaster by unlocking the anticompetitive grip that the local cable company places on access to its system. In upholding the Act in 1997, the United States Supreme Court seemed to ignore the degree to which the cable and broadcast industries have become vertically integrated. In the end, local independent stations became economically viable not because they were guaranteed carriage on …

Habermas In The African E-Village: Deliberative Practices Of Diasporan Nigerians On The Internet, Farooq A. Kperogi

Farooq A. Kperogi

This chapter examines a many-to-many, collaborative, transnational, diasporic sphere of public discourse called the Nigerian Village Square, which over the years has functioned as an arena for the vigorous exchange of ideas among Nigerians both at home and in the diaspora and as a veritable locus for the initiation of online petition drives to change or influence state policies in the homeland. It is the reinvention, in an electronic form, of the deliberative content of the “village square” in the pre-colonial African social formation where “people from all corners [met] at the Village Square after a hard day's work to …

The Digital Dionysus: Nietzsche & The Network-Centric Condition

Dan Mellamphy

No abstract provided.