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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Redefining America's Ethnicity, Gender And Race, Anthony Major
Redefining America's Ethnicity, Gender And Race, Anthony Major
UCF Forum
When redefining the ethnicity, gender and race of American society, I find it is interrelated with the cultural dialogue. The African-American experience has always been tied to those topics.
Creating Constructs Through Categorization: Gender And Race, Joshua Simpkins
Creating Constructs Through Categorization: Gender And Race, Joshua Simpkins
Electronic Theses and Dissertations
In U.S. society, the systems of gender and race operate to privilege and oppress individuals based on their location within these systems. All of the interactions an individual experiences as they go about their day-to-day lives are shaped by these interlocking systems. As a result, there is an extensive body of sociological literature addressing how individuals in U.S. society are privileged and oppressed on the basis of their perceived membership in gender and race categories; however, relatively little research exists examining how individuals come to be seen by others as members of gender and race categories in the first place. …
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Electronic Theses and Dissertations
This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the publications of 25.4 percent in Essence magazine and 9.5 percent in Cosmopolitan magazine. Black women were targeted with …
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Electronic Theses and Dissertations
This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as …