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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Uncovering The Sub-Text: Presidents' Emotional Expressions And Major Uses Of Force, Elias Assaf
Uncovering The Sub-Text: Presidents' Emotional Expressions And Major Uses Of Force, Elias Assaf
Electronic Theses and Dissertations
The global context of decision making continues to adapt in response to international threats. Political psychologists have therefore considered decision making processes regarding major uses of force a key area of interest. Although presidential personality has been widely studied as a mitigating factor in the decision making patterns leading to uses of force, traditional theories have not accounted for the emotions of individuals as they affect political actions and are used to frame public perception of the use of force. This thesis therefore measures expressed emotion and cognitive expressions in the form of expressed aggression, passivity, blame, praise, certainty, realism, …
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Performing On The Screen: An Exploration Of Gender Representation In Technology Video Advertisements, Subriena Persaud
Electronic Theses and Dissertations
This study investigates the representation of gender in technology-related video advertisements. This thesis quantitatively and qualitatively examined 54 of the most recent commercials by the top nine Fortune 500 technology companies. A total of 407 characters were coded and quantitatively analyzed while the videos themselves were qualitatively assessed with particular attention given to the videos' themes and the interactions between the characters and the technology products and services. Results of the analyses showed that there were more male, Caucasian characters than any other character type based on gender and race/ethnicity. Females were mainly characterized according to traditional stereotypes, such as …
Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson
Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson
Electronic Theses and Dissertations
This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …