Social and Behavioral Sciences Commons^™

Slaying The Assessment Dragon: One Department’S Efforts To Tame The Beast And Survive As The Knights In Shining Armor, Mary M. Eicholtz, Jay Baglia

Journal of the Association for Communication Administration

Assessment looms large across our campuses as an instrument of evaluation, accountability, and development. Communication departments are called on to establish assessment programs for their graduate and undergraduate curriculum programs. Additionally, departments that offer courses in the general education programs are often the first departments approached for assessment of those courses as part of general education assessment. This case study describes the successes and challenges of a communication department’s experience in establishing and maintaining a general education assessment program of their Basic Oral Communication course. Preliminary data and analysis is included in reporting the outcome of these efforts.