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Social and Behavioral Sciences Commons™
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Arete, Sport and Society, American Sport History, NCAA, Basketball, March Madness, Final Four, Television broadcasting, Rights
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Full-Text Articles in Social and Behavioral Sciences
March Madness, Richard C. Crepeau
March Madness, Richard C. Crepeau
On Sport and Society
Sitting in the middle of March Madness it is easy to forget that this annual orgy of basketball and money is a relatively new phenomenon. It was the transformation of television with the arrival of cable and all-sports networks that turned the NCAA Basketball Championship into a national obsession. Whereas in 1960 it was impossible to see the NCAA finals on television outside the major markets, it is now possible to see every game in the six weeks of games involving 68 teams in every market. And if you can’t see it on television you can see it on any …