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Transnational Companies And Radical Transformation Processes: A Study Of Performance In Comparison To Other Multinational Companies, Jorge Alejandro Palacios
Transnational Companies And Radical Transformation Processes: A Study Of Performance In Comparison To Other Multinational Companies, Jorge Alejandro Palacios
HCBE Theses and Dissertations
The objective of this study was to answer the following question: Do organizations that were defined as having successfully adopted the transnational model, as per Bartlett and Ghoshal (1989), and labeled as transnational companies (TNC), perform significantly better than other multinational companies (MNC) when going through radical transformation processes?
This research question was answered through a mixed method research design. The first part used a quantitative research approach and evaluated the financial performance of TNCs selected from the Bartlett and Ghoshal (1989) research, using secondary data sources from 6 TNCs and 20 MNCs. The second part used a qualitative approach …