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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Coming Out: Making The Virtual Library Visible In Today's World, Grace Saw, Janine Schmidt
Coming Out: Making The Virtual Library Visible In Today's World, Grace Saw, Janine Schmidt
Proceedings of the IATUL Conferences
This is the age of the virtual customer. A silent virtual revolution has led to tumultuous and disruptive changes in environmental, financial, educational, and information environments. As the Library becomes increasingly virtual, it is becoming virtually invisible – as are library customers. Libraries are redefining their roles, managing their migration from the print past to an online future in a time of spiralling costs and declining incomes, redefining their products and services and refocusing on their customers, many of whom they rarely if ever see. How do we position the Library in the marketplace? What is the message to be …
Minimal Resources With Maximum Impact: Low-Cost And Sustainable Means For Library Promotions, Karryl Kim A. Sagun
Minimal Resources With Maximum Impact: Low-Cost And Sustainable Means For Library Promotions, Karryl Kim A. Sagun
Proceedings of the IATUL Conferences
While it is a generally shared fact around the globe that funding for library promotion (and in most cases, libraries in general) be rendered as a pressing concern, the fact remains that this challenge is truer in developing countries such as the Philippines. Librarians in charge of promoting the library can either choose to fight--defend their “rights” for a slice of the budget pie, or take flight--just do away with library promotion altogether. However, results of a low-cost and sustainable marketing strategy employed by the Rizal Library of the Ateneo de Manila University in the Philippines prove that there is …