Social and Behavioral Sciences Commons^™

Mid-Morning Break And Poster Sessions: Psychological And Physiological Responses To Gambling Cues In Pathological Gamblers, Stephen P. Sharman Mr, Eve Limbrick-Oldfield, Mike R. Aitken, Henrietta Bowden-Jones, Luke Clark

International Conference on Gambling & Risk Taking

Introduction

Gamblers experience exposure to gambling cues on a daily basis, ranging from celebrity-endorsed TV commercials, to walking past a high street bookmaker. Research on substance addictions indicates that these cues are likely to activate urges / cravings to gamble.

Wulfert et al (2005) found higher ratings of subjective excitement following a horse race with a wager on in students, Kushner et al (2008) used frequent gamblers in a simulated casino environment and found positive anticipation and positive priming increased urges to gamble, however these studies used only a single self report item to measure craving. Ashrafioun et al (2012) …