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Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis, Stowe Shoemaker, Dina Marie Zemke
Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis, Stowe Shoemaker, Dina Marie Zemke
International Conference on Gambling & Risk Taking
Overall objectives of the study:
Understand the following aspects of slot players:
– Demographic profile
– Motivations to play
– Behavioral characteristics while playing
– Factors important in choosing a game to play
– Attitudes toward progressives
– Desire for themed games