Social and Behavioral Sciences Commons^™

Human Rights Organizations As Agents Of Change: When Do They Succeed And When Do They Fail?, Kyla Mcentire, Matthew Krain, Michele Leiby

Biennial Conference: The Social Practice of Human Rights

As a key actor within the human rights transnational advocacy network, NGOs, such as Amnesty International, strive to shape individuals’ values on such contentious issues as the use of torture and to mobilize them to act on their values. While much has been written describing this advocacy work, little systematic research has been done evaluating its efficacy. We conducted archival research to identify the three most common messaging techniques employed by AI: (1) informational frames, where the focus is to educate the reader by presenting them with core facts and statistics; (2) personal frames, where a personal narrative is told …