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Social and Behavioral Sciences Commons™

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2013

College of Journalism and Mass Communications: Faculty Publications

Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler Oct 2013

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

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Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard Aug 2013

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

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The Amazing Twitter List Race, Michelle Carr Hassler Jan 2013

The Amazing Twitter List Race, Michelle Carr Hassler

College of Journalism and Mass Communications: Faculty Publications

The goal of this assignment is to show students how curating lists on Twitter can help them discover news sources, monitor what is happening in their community and develop story ideas. They complete the assignment as part of a friendly competition in which each student tries to develop a Twitter list with the most news sources. Students often do not follow local news closely and struggle to come up with strong story ideas. This assignment helps them focus by creating one place where they can keep current on events and be inspired.

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International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser Jan 2013

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.

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Short And Tweet, Sue Burzynski Bullard Jan 2013

Short And Tweet, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

The goal is to help students learn to write clearly and concisely. It reinforces William Zinsser’s advice in “On Writing Well.” He said, “Examine every word you put on paper. You’ll find a surprising number that don’t serve any purpose.” The exercise helps students learn to find the focus of stories. It helps editing students write concise, clear headlines that pull readers into stories. It also helps reporting students learn to summarize stories accurately and briefly — a skill they need as they craft their own ledes.

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Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard Jan 2013

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.

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Prowatch: Critically Thinking About Reporters’ Work, Carla Kimbrough Jan 2013

Prowatch: Critically Thinking About Reporters’ Work, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

ProWatch, an activity in critical thinking, is an assignment that I use in beginning reporting and editing classes, but it can be adapted easily for use in editing and advanced reporting classes. It is designed to make students read the newspaper, identify sources of story ideas, develop interviewing skills, identify Associated Press style, think about presenting stories across platforms and strengthen story organization skills. This assignment is used throughout the semester so that students can gain these skills by critically examining the published work of professional journalists.

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Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs Jan 2013

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

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