Social and Behavioral Sciences Commons^™

A Content Analysis Of Advertisements In The Fra And Craftsman Magazines, 1908-1916, Kathryn Runyan

Theses

The present study used content analysis to examine advertisements appearing in Elbert Hubbard's The Fra and Gustav Stickley's The Craftsman magazines from 1908 through 1916. A total of 599 ads were analyzed to determine what type of advertisements dominated this period and to discover differences in the persuasive and informative appeals used by two creative forces in American business at the beginning of the 20th century, Elbert Hubbard and Gustav Stickley. The purpose of this study is to understand the advertising strategies appearing in The Craftsman and The Fra magazines.

Drawing Lessons From The U.K. Constitutional Reform Act Of 2005, Terence J. Lau

Management and Marketing Faculty Publications

In this City Square dialogue, Professor Judith Maute provided the initial spark in her important 2007 article on reforms to judicial selection in the United Kingdom.[1] In her article, Professor Maute outlined the breathtaking and daring changes implemented in the U.K. that upended centuries of tradition to modernize and strengthen public confidence in the judiciary. Most significant among these changes were the creation of a Supreme Court and dramatically moving the process of becoming a judge away from a secretive appointment to a professional Judicial Appointments Commission.[2] The reforms eschew direct affirmative action, but place an explicit value on diversity …

Winning Hearts And Minds: Using "Ag-Gag" Outrage And Corporate Rebranding To Achieve A Public Image Makeover For The Animal Rights Movement, Alison J. Spasser

Master's Projects and Capstones

Despite limited legal victories—particularly in the realm of companion animal protections—the animal rights movement has failed to make substantial progress in other focal areas, including the acquisition of increased rights for food animals on factory farms. The public image of the movement has taken a hit in recent years, due in part to effective campaigning by opposing lobbies and corporate entities and in part to self-inflicted damage from failed messaging and tactics. The perceived alignment of animal rights advocacy organizations with extremism and the public distrust of activists leaves the movement in need of a critical public image makeover. However, …

The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo

Atlantic Marketing Journal

This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …

Celebrity Endorsements In Print And Twitter: Comparing Brand Name Memorability And Credibility, Lauren Palmieri

Theses

The present study investigated the differences in brand name memorability and credibility of celebrity-endorsed advertisements presented in print and in Twitter. An experiment was conducted between two groups of participants. One group received treatments for print and the other for Twitter. Participants reviewed five advertisements, one of which contained a celebrity, then responded to 11 credibility belief statements and were tested on their memorability of the celebrity-endorsed ad. Significant differences were found in favor of remembering, buying and trusting a brand/product in celebrity-endorsed print ads. Significant differences were also found in the memorability of a celebrity-endorsed ad. The print group …

Loving: Who Can The Irs Regulate?, Robert D. Probasco

Robert Probasco

Acciones Para Una Buena Comunicación En Campañas Electorales, Augusto Reina, Maximo Reina, Carlos Fara, Jorge Dell´Oro, Santiago Rossi, Carlos Germano, Diego Monasterio, Lucio Guberman, José Fernández-Ardáiz

Augusto Reina

El Manual de Campañas Electorales es un trabajo colectivo, de conceptos compartidos, por un equipo que viene cooperando tanto en capacitaciones como en consultorías. El contenido es altamente práctico y está enfocado en la explicación del diseño de campañas electorales antes que en el análisis sobre casos puntuales. Procuramos abordar una diveresidad de temas como la investigación de opinión publica, estrategia de campaña, la construcción del mensaje, storytelling, acciones de alto impacto, organización de campaña, publicidad, discurso y relaciones con los medios.

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

I'M Not Gonna Be Like That Guy: Exploring The Montana Meth Project Through The Eyes Of That Guy, Jaysen Nicole Ferestad

Dissertations and Theses

Graphic images of meth addicts have swept across Montana in television, radio and print ads as part of the state's latest anti-drug campaign, the Montana Meth Project. From a labeling perspective, the negative portrayal of meth addicts in these ads has significant implications for meth addicts in terms of their reintegration. The unintended population of drug addicts potentially affected by public service campaigns has failed to gain attention in the literature despite the implications suggested by labeling theory. This poses a significant gap in our knowledge and understanding, which this study addresses through the voice of recovering meth addicts. This …

A Convergence-Building Model Of Superfund Site Communication: Building On Lessons From The Paducah Gaseous Diffusion Plant, Anna G. Hoover, Lindell Ormsbee

Anna G. Hoover

Best practices approaches have guided governmental risk communication efforts at Superfund and other chronic risk sites for more than two decades, playing an important role in the ways in which those most affected by contamination make sense of risk. Such approaches can affect the information environment in two separate but related ways: 1) directly, through the explicit sharing of information, and 2) indirectly, through ongoing stakeholder interpretations of the processes by which that information is shared. To date, the indirect, process-related effects have not been addressed in assessments of communicative efficacy at Superfund sites. Thus, it increasingly is necessary to …

Wright State University Men's Basketball Media Guide 2013-2014, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2013-2014 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

Lights, Camera, Vote: An Agenda-Setting Analysis Of Celebrity Endorsements And News Correlation During The 2012 Presidential Election, Amanda Jacobsen

Masters Theses

Many studies have been done in order to prove the idea that celebrity endorsements can affect elections; however little research has exposed the ongoing correlation between entertainment and news media in America. This research investigates the strong correlation between entertainment websites and mainstream news websites during the 2012 United States presidential election by way of celebrity endorsements. The sources examined included celebrity, entertainment journalism sites such as The Huffington Post, People and E! as compared to networks; ABC News, NBC News, Fox News, CNN and CBS News. Twelve celebrities were chosen by means of their given Q Score. Their announced …

Ua12/2/1 Basketball Section, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald featuring basketball.

• Aulbach, Lucas. Expect Big Things from Both WKU Teams This Year – Basketball
• Players to Watch: Lady Toppers – Chastity Gooch, Chaney Means, Bianca McGee, Alexis Govan
• Players to Watch: Toppers – T.J. Price, George Fant, Brandon Harris, Aleksey Rostov
• Lashbrook, Tyler. English Forward Ben Lawson Brings Unique Skill Set to WKU – International Students
• Aulbach, Lucas. Toppers Beginning Quest for Third Straight Sun Belt Title
• Williams, Kyle. Alexis Govan or Go Home
• Williams, Kyle. Lady Toppers Not Sneaking Up on Anyone This Season
• Lashbrook, Tyler. Point Taken: Ray Harper Looks …

Wright State University Women's Basketball Media Guide 2013-2014, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2013-2014 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Character Education And Parental Involvement: Impact On Academic Achievement, Katie Hood

Theses and Dissertations

This study was conducted to determine (a) if a positive correlation exists between character education and academic achievement in three New Jersey public elementary schools and (b) if a positive correlation exists between parental involvement and academic achievement in the same three schools. NJ ASK data supported the notions that character education and parental involvement related to academic achievement. A content analysis of two documents about each school provided the researcher with the level to which each school promoted character education and parental involvement. Interviews with public school administrators and staff discussed the relationships that exist among these three factors …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Integrated Communications Plan For The Smu Spanish Club, Jordan Noelle Fields

Collection of Engaged Learning

SMU Spanish Club debuted in January 2013 with temporary charter status. This paper explains my role as a public relations advisor to the club.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Record Number of WKU Students, Recent Graduates Earn National Scholarships
• First Cohort Begins WKU’s Doctor of Physical Therapy Program
• Gatton Academy of Mathematics & Science Named America’s Top High School for 2^nd Year in Row
• David Porter Elected Board of Regents Chair
• Regents Approve Budget, Tuition
• WKU Forensics Team Wins National Forensics Association Championship
• Faculty Member Awarded National Academy of Education Fellowship Grant – Jie Zhang
• WKU President Joins Institute for Shipboard Education Board – Gary Ransdell
• WKU Storm Chasers Document EF-4 Tornado, Other Severe Weather Events
• Paul & Ellen Schuhmann …

Cedarville Magazine, Fall 2013: A Light In The Pharmacy, Cedarville University

Cedarville Magazine

In recent years, we’ve seen the health care industry become an expansive force in American culture, politics, and the economy. It has grown more specialized at a time when we, as patients, are increasingly responsible to navigate its complexity on our own. Sometimes help can be found in surprising places.

Pharmacy, as a profession, is responding to the needs and opportunities created by the new health care landscape. Your “friendly neighborhood pharmacist” does much more than stand behind a counter and fill your prescriptions. Pharmacists are taking more active roles in research, medication management, preventive care, education, ethics … and …

Social Media, Privacy, And The Employment Relationship: The American Experience, Ariana R. Levinson

Ariana R. Levinson

Money, Morals, And Human Rights: Commercial Influences In The Marketing, Branding, And Fundraising Of Amnesty International And Human Rights Watch, Danielle Morgan

Electronic Thesis and Dissertation Repository

This thesis explores the marketing, branding, and fundraising activities of Amnesty International and Human Rights Watch and critically examines promotional texts used to communicate with the public. This thesis is multidisciplinary, combining scholarly work on the topics of history, humanitarianism, marketing, branding, commercialization, representation, and consumer culture. By adopting market logic and corporate strategies from the private sector, both organizations have increased revenue and created a strong identifiable brand. Each organization attempts to balance between the moral foundation or grassroots origins of the organization and the need to raise immediate revenue to sustain operations. This money-morals dilemma is also at …

An Analysis Of The Marketing Tactics Used To Influence Millennial Generation Students In Their Decision To Attend A Two-Year Or A Four-Year College, Andrea Stanton

Theses and Dissertations

This study will attempt to evaluate the effectiveness of college recruitment marketing tactics used to influence Millennial Generation students, ages 17 to 22 years old, in their decision to attend either a two-year or a four-year college. Changing demographics and projections indicate a decline in the number of high school graduates within the next three to five years. This shift translates into fewer college applications and more competition among institutions of higher learning making it easier for most students to get accepted into college. The researcher will use focus groups and a survey to examine the perception of community colleges …

Collections & Connections, Jennifer Wilson

Collections & Connections

This spring/summer 2013 issue features Al and Jeane Baker honored for their in-kind gift to the libraries' centennial mural as well as Dr. Nicholson who won this year's Kentucky Literary Award for his book about Derby. The issue also highlights the 2013 SOKY Book Fest that brought in 130 authors. It reports the newly renovated Commons at Cravens and the just installed web-based service StackMap, which can visually guide users to the stacks of books in Cravens Library using their smart phones. As usual, all of the Libraries’ literary events have been mentioned in the issue, particularly the new grant-supported …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …

Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson

Dissertations

The Pew Research Center (2010, March 1) identified three crucial “new metrics of news” (p. 2) that help to explain the appeal of new, interactive media forms among young adult news consumers. These metrics of Portability, Personalizability and Participation (Pew, 2010) highlight the rapid transformations in technology and user interests that have helped create a new manifestation of what McLuhan called an “age of anxiety” (1967/2001, pp. 8-9) in mass media industries and in mass communication education and scholarship. The purpose of this research is to investigate this very shift in how news is delivered and consumed, with particular attention …

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel

Jean Grow

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …