Social and Behavioral Sciences Commons^™

Winona Currents Annual Report 2013, University Advancement - Winona State University

Winona Currents

Winona Currents Annual Report for 2013.

Ua3/9/7 Fall 2013 End Of Semester Message, Wku President's Office - Ransdell

WKU Archives Records

Email from WKU president Gary Ransdell to faculty & staff.

Ua12/2/1 Stressbusters, Wku Student Affairs

WKU Archives Records

Special finals week edition of the College Heights Herald.

Celebrity Endorsements In Print And Twitter: Comparing Brand Name Memorability And Credibility, Lauren Palmieri

Theses

The present study investigated the differences in brand name memorability and credibility of celebrity-endorsed advertisements presented in print and in Twitter. An experiment was conducted between two groups of participants. One group received treatments for print and the other for Twitter. Participants reviewed five advertisements, one of which contained a celebrity, then responded to 11 credibility belief statements and were tested on their memorability of the celebrity-endorsed ad. Significant differences were found in favor of remembering, buying and trusting a brand/product in celebrity-endorsed print ads. Significant differences were also found in the memorability of a celebrity-endorsed ad. The print group …

Ua12/2/1 College Heights Herald, Vol. 89, No. 27, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily, December 5, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 41

The Guardian, December 4, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Prospectus, December 4, 2013, Brittany Rhed, Amber Simmons, Mace Mackiewicz, Parkland Marketing And Public Relations, Ben Boltinghouse, Alex Wallner

Prospectus 2013

TIPS FOR GETTING THROUGH FINAL EXAMS; Texting at stoplight an accident waiting to happen; Transfer tips for students; Tips to earn extra money for the holidays; Winter weather preparedness tips; Public Safety on kitchen safety tips; Gender discrimination in collegiate athletics; 'Selfie' as word of the year is a fitting self-portrait; Safety shifting to automatic; Volleyball team ends season strong

Spartan Daily, December 4, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 40

The Prospector, December 3, 2013, Utep Student Publications

The Prospector

Headline: We Made It: With Debt, But We Made It...

Ua12/2/1 College Heights Herald, Vol. 89, No. 26, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily, December 3, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 39

In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory

Theses & Dissertations

Social media is impacting society at an extremely fast pace. With so many social media platforms available to individuals, social media is becoming a necessary method of communication. Facebook, Twitter, Linkedln, Pinterest, and many other international sites are being used to to communicate with others and share information. Since this method has become highly used, local businesses and corporate companies are now needing to implement a social media marketing strategy to reach their target audience and interact with customers. The international statistical data gathered in Heidelberg Germany expresses this necessity of social media implementation due to the high volume of …

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …

Acciones Para Una Buena Comunicación En Campañas Electorales, Augusto Reina, Maximo Reina, Carlos Fara, Jorge Dell´Oro, Santiago Rossi, Carlos Germano, Diego Monasterio, Lucio Guberman, José Fernández-Ardáiz

Augusto Reina

El Manual de Campañas Electorales es un trabajo colectivo, de conceptos compartidos, por un equipo que viene cooperando tanto en capacitaciones como en consultorías. El contenido es altamente práctico y está enfocado en la explicación del diseño de campañas electorales antes que en el análisis sobre casos puntuales. Procuramos abordar una diveresidad de temas como la investigación de opinión publica, estrategia de campaña, la construcción del mensaje, storytelling, acciones de alto impacto, organización de campaña, publicidad, discurso y relaciones con los medios.

Access Magazine, December 2013, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Giving To Be Seen: The Influence Of Facebook Charitable Advertisements On Conspicuous Donation Behavior, Lei Jia

Theses and Dissertations

The arduous financial environments that nonprofit organizations face today motivate nonprofits to continuously search and leverage new communication platforms such as social media to approach a wider individual donor base. This thesis examines whether a Facebook charitable appeal promoting a donation via Facebook Gifts may attract

Facebook users to give for conspicuousness (a public display of a donation behavior). Findings of this thesis revealed a gender difference in responses to the Facebook charitable appeal due to the gender difference in self-construals such that men were more likely to give via Facebook Gifts when the ad promoting the donation via Facebook …

Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran

Theses and Dissertations

This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are …

All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio

Theses - ALL

This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A …

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how …

The Perceived Level Of Enjoyment In Sports Violence: An Experiment Examining How Sports Commentary, Fanship, And Gender Affect Viewer Emotions, Sarah Vineyard

UNLV Theses, Dissertations, Professional Papers, and Capstones

This investigation examines if the independent variables of sports commentary, fanship, and gender affect the viewer's level of perceived enjoyment while watching sports violence through televised professional football and hockey clips. Previous studies have found that these three variables contribute most to a viewer's level of perceived enjoyment. This study aimed to test to see if that was still true, while taking into account new rules regarding violence by the National Football League and the National Hockey League. This thesis addresses all variables in one study, which something past research has failed to do.

Perhaps the most significant finding from …

Media Bias Through Facial Expressions On Local Las Vegas Television News Programs: A Visual Content Analysis, Jessica Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience's trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions to leak through nonverbal communication, specifically facial expressions. This thesis explores the six local Las Vegas television news stations' anchors and reporters to visually analyze whether facial characteristics reveal media bias …

Counter Terrorism Activities In Pakistan: Comparative Study Of The Editorialsof Elite Newspapers, Zafar Ali

Zafar Ali

This research paper focuses to discuss the coverage of terrorism activities in Pakistan. Islamic Republic of Pakistan has facing terrorism in different mode from last many decades. The war on terrorism has launched in reaction of the attacks of 9/11 by the Bush administration. Pakistan has played very essential role as US allies in counter terrorism. Mass media has strong power to influence on reshaping the opinion and polices about any issue. Editorials of two elite newspaper of Pakistani press were selected for this research. Method of content analysis was adopted to find out the coverage of terrorism in Pakistan. …

The Guardian, November 27, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

A Study On The Depiction Of Drug Usage, Alcohol Consumption And Cigarette Smoking In Movies And Its Perceived Effect On A Young Audience. A Comparative Study Of American And Indian Cinema And Their Respective Audiences., Zain Farook Merchant

USF Tampa Graduate Theses and Dissertations

This study analyzes the depiction of drug usage, cigarette smoking and alcohol consumption in

movies in terms of character stereotyping and typecasting. Because movies are focused on making money they are being used as marketing tools by alcohol and cigarette conglomerates (Grube, 2004). The study also explores youth perception of such content and tries to determine the behavioral implications or influence of such content on young children. The goal of this research is to analyze the social cognitive influence of movies on the youth and the effects of censorship in movies today. The research compares this effect in the two …

The Prospector, November 26, 2013, Utep Student Publications

The Prospector

Headline: Catch 'Em If You Can!

Spartan Daily, November 26, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 38

Right Flier: Newsletter Of The Aaup-Wsu Volume 14, Number 4, 2013-2014, American Association Of University Professors-Wright State University

The Right Flier Newsletter

A five page newsletter created by the Wright State University chapter of the American Association of University Professors. This newsletter features the article "The Coming Battle over Health Benefits" detailing what the administration has imposed on other employees effective January 1, 2014 regarding health insurance benefits, why it cannot do this to faculty, and what faculty can expect in the upcoming CBA negotiations.

A Convergence-Building Model Of Superfund Site Communication: Building On Lessons From The Paducah Gaseous Diffusion Plant, Anna G. Hoover, Lindell Ormsbee

Anna G. Hoover

Best practices approaches have guided governmental risk communication efforts at Superfund and other chronic risk sites for more than two decades, playing an important role in the ways in which those most affected by contamination make sense of risk. Such approaches can affect the information environment in two separate but related ways: 1) directly, through the explicit sharing of information, and 2) indirectly, through ongoing stakeholder interpretations of the processes by which that information is shared. To date, the indirect, process-related effects have not been addressed in assessments of communicative efficacy at Superfund sites. Thus, it increasingly is necessary to …

Ua12/2/1 College Heights Herald, Vol. 89, No. 25, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.