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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
Graduate Theses and Dissertations
This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …
Female College Students’ Perception Of Self-Image Based On Fashion Magazine Advertising, Olivia Merritt, Kathleen R. Smith
Female College Students’ Perception Of Self-Image Based On Fashion Magazine Advertising, Olivia Merritt, Kathleen R. Smith
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
The goal of this study was to examine how fashion magazine advertisements affect female college students’ perception of self-image. More specifically, do female college students have high or low self-image perception based upon the fashion magazine’s model images? Results of the study revealed female college students had positive perceptions of confidence with their physical body and body image. Before viewing the magazine advertising, participants liked their own body and would not change their body. However after viewing the magazine advertising, the participant’s confidence level decreased and participants liked their bodies less. While college women were not more likely to change …