Social and Behavioral Sciences Commons^™

Greenwash Gold 2012: Mobilizing A Grassroots Movement, Brittany Dickey

Collection of Engaged Learning

Green wash Gold 2012 is a campaign that aimed to shine light on the destruction and devastation 3 sponsors of the Olympics-- BP, Dow and Rio Tinto --caused while pretending to be good corporate sponsors. These companies used the Olympics to "greenwash"1 their corporations.

The three organizations that joined together to start this campaign are The Bhopal Medical Appeal, London Mining Network, and UK Tar Sands Network.

I am interested in how Greenwash Gold 2012, a small grass roots campaign, used the 2012 Olympic Games in London to raise international awareness about issues surrounding the Olympics.

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1 Greenwashing is …

Class-Ifying London: Questioning Social Division And Space Claims In The Post-Industrial Metropolis, Mark Davidson, Elvin Wyly

Geography

Richard Florida's Rise of the Creative Class of 2002 ends with a clarion call for a post-industrial, post-class sensibility: 'The task of building a truly creative society is not a game of solitaire. This game, we play as a team.' Florida's sentiment has been echoed across a broad and interdisciplinary literature in social theory and public policy, producing a new conventional wisdom: that class antagonisms are redundant in today's climate of competitive professionalism and a dominant creative mainstream. Questions of social justice are thus deflected by reassurances that there is no 'I' in team, and that 'we' must always be …