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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

2012

Theses and Dissertations

Brigham Young University

Communication

Articles 1 - 11 of 11

Full-Text Articles in Social and Behavioral Sciences

The Effect Of Presumed Media Influence On College Athletes, Justin E. Anderson Aug 2012

The Effect Of Presumed Media Influence On College Athletes, Justin E. Anderson

Theses and Dissertations

In this article, I examine the notion that perceptions of media have a perceived effect on performance and morale on both the athlete and the team. I test this idea on a sample of college athletes at Nicholls State University (N=94), at the end of the 2011-2012 school year. Findings show that the presumed media influence is displayed in the context of athletics and that there are some indirect effects from one's perceptions of how their teammates were portrayed in the media. Research found that positive media had a perceived effect on the team but not on ones' self. Findings …

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The Birth Of Radio In The American Sector (Rias)And Its Role During The Berlin Blockade, J. David Mecham Aug 2012

The Birth Of Radio In The American Sector (Rias)And Its Role During The Berlin Blockade, J. David Mecham

Theses and Dissertations

The ensuing chaos and power struggles between the East and West following the end of the Second World War in Germany set the stage for the creation of a unique radio station that would broadcast from behind the iron curtain for the duration of the cold war. RIAS, or Radio in the American Sector, would play a key role in the battle over ideology between the West and the Soviet Union. The story of RIAS' birth and development is a unique narrative of unintended consequences as the efforts of the Soviet Union to gain a monopoly over the airwaves of …

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Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter Aug 2012

Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter

Theses and Dissertations

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for …

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The Intersection Of Politics And Sports, Alexander Lawrence Curry Aug 2012

The Intersection Of Politics And Sports, Alexander Lawrence Curry

Theses and Dissertations

Candidates for public office expend a tremendous amount of time, energy, and financial resources in the hopes of connecting with voters. And because voters differ in their levels of political involvement, candidates need to utilize various avenues to make these connections with the electorate. One way that candidates convey their personal values and characteristics is by showcasing themselves as being involved in and knowledgeable about sports. This thesis utilized an experimental design to analyze whether a candidate's involvement in sports actually has an impact on how voters evaluate the candidate's image. Results indicated that voters' gender, as well as their …

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Power And Trust/Transparency: A Force To Be Reckoned With When Applied To Internal Strategic Communication In The Department Of Defense, Amanda Janette Seeley Aug 2012

Power And Trust/Transparency: A Force To Be Reckoned With When Applied To Internal Strategic Communication In The Department Of Defense, Amanda Janette Seeley

Theses and Dissertations

This Master's thesis sets out to learn why internal strategic communication is not improving as quickly as one might hope in one office of the Department of Defense. Many articles support the need for improved internal strategic communication. But during the author's summer internship, she noted the communications team struggled to make this happen. The author therefore wondered why these communication professionals were not successful. What is hindering their success? Two earlier research papers showed trust, transparency, leadership, diversity and conflict were all connected to internal strategic communication- either positively or negatively. But one new theme arose from these studies: …

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Gay Marriage In The Utah And California Media: A Content Analysis Of Newspaper Frames Used In The Coverage Of Proposition 8, Michael Todd Hollingshead Jul 2012

Gay Marriage In The Utah And California Media: A Content Analysis Of Newspaper Frames Used In The Coverage Of Proposition 8, Michael Todd Hollingshead

Theses and Dissertations

This study is a content analysis of news frames used in the coverage of Proposition 8 by newspapers in Utah and California, spanning the three months prior to its passage in November 2008, to the three months after its passage. A total of 401 news stories from five newspapers were analyzed to examine which of five news frames (attribution of responsibility, human interest, conflict, morality, and economic consequence) were used most predominantly and if the use of those frames varied by newspaper. Conflict was the most predominantly used frame, followed by attribution of responsibility, morality, economic consequence and human interest. …

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Community Journalists And Personal Relationships With Sources And Community Organizations, Richard G. Johnson Jun 2012

Community Journalists And Personal Relationships With Sources And Community Organizations, Richard G. Johnson

Theses and Dissertations

Community journalists, most of whom work and live in small towns, are likely to create personal relationships with sources and local organizations because of their proximity and involvement in the community. Such relationships may raise ethical questions that explore how journalists manage personal ties in the community. Using a grounded theory approach, the researcher analyzed 15 qualitative, in-depth interviews, this research examined ways in which journalists in six Western communities weigh their personal relationships against traditional journalism norms such as objectivity and detachment. Analysis of these interviews found community journalists fear conflicts of interest, and many of the interview subjects …

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Attitudes Of Public Relations Professionals In Ukraine Toward The Problem Of Bribery, Liliya Velbovets Jun 2012

Attitudes Of Public Relations Professionals In Ukraine Toward The Problem Of Bribery, Liliya Velbovets

Theses and Dissertations

Ukraine, just as many other countries that were part of the former Soviet Union, is suffering from the problem of bribery. The public relations field in Ukraine is not immune to corruption, and bribery between public relations professionals and journalists is a well-known phenomenon. In the current qualitative study, the goal was to explore the attitudes of Ukrainian public relations professionals toward bribery and to create a guide for doing business in Ukraine. Through a semistructured survey, the researcher obtained the perceptions of Ukrainian public relations professionals toward bribery, including the definition of bribery, the differentiation between bribery and …

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We Need To Talk: Persuasive Communication In Fireproof Ministries' Xxxchurch Anti-Pornography Campaign, Vauna L. Davis Jun 2012

We Need To Talk: Persuasive Communication In Fireproof Ministries' Xxxchurch Anti-Pornography Campaign, Vauna L. Davis

Theses and Dissertations

The growing evidence of harm caused by pornography calls for interventions to counteract the influence of explicit sexual media. Fireproof Ministries conducts a major Christian anti-pornography campaign called XXXchurch. This case analysis of the campaign evaluated if the messages were appropriately designed in light of what persuasion research has discovered about motivating attitudinal and behavioral change. Theories about agenda setting, attitude accessibility, exemplars, evidence, cognitive dissonance, guilt, reactance, fear appeals, and self-efficacy were the basis of identifying the themes of the campaign, evaluating the credibility of XXXchurch, and assessing the theoretical foundation of the campaign. The study found three dominant …

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The Portrayal Of Older People In Marketing Materials For Senior Centers, Jason Robert Gillespie Apr 2012

The Portrayal Of Older People In Marketing Materials For Senior Centers, Jason Robert Gillespie

Theses and Dissertations

This content analysis examined 128 senior center brochures and newsletters to determine how older people (those 65 years and older) were portrayed. Findings indicated that portrayals of older people in this medium that targets older people and their caretakers exclusively were overwhelmingly positive. Older people were portrayed favorably in terms of health status, personality descriptors related to level of happiness, interaction with others, mental state, as well as body image and overall evaluation. In several other categories such as energy level and activity level they were portrayed neutrally, and not a single category was dominated by negative portrayals. In fact, …

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Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett Mar 2012

Public Relations For Prosocial Change: A Case Study Of A Nonprofit Organization's Efforts To Gain Visibility And Support For Its Cause, Kathryn J. Burnett

Theses and Dissertations

This study explores the theory of prosocial public relations as proposed by Wakefield, Burnett, and van Dusen (2011). The propositions put forth by the theory are that in gaining visibility and support for prosocial causes, an organization will engage in non-confrontational (prosocial) public relations by building up internal resources, reaching out to target publics, and making connections with those publics related to the cause. This single-case study explored the public relations and communication tactics of a nonprofit organization whose mission is to provide aid and service to the poor. A Council of the Society of St. Vincent de Paul located …

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