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Social and Behavioral Sciences Commons™
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Articles 1 - 14 of 14
Full-Text Articles in Social and Behavioral Sciences
Alerting The Public During Food Product Recalls: Social Media's Impact On Organizational Reputation, Salita Demary
Alerting The Public During Food Product Recalls: Social Media's Impact On Organizational Reputation, Salita Demary
Theses and Dissertations
Crisis managers are constantly striving to find the best media outlets to reach the public in the event of a crisis or emergency and still maintain good public reputation. This researcher uses the food industry to examine the impact social media is having on the way the public is gathering news. This researcher will also study generational divides and how news gathering preferences differ among generational groups. This study also investigates the impact social media use has on organizational reputation in a crisis. A focus group and content analysis will serve as this study's qualitative measures and a surveymonkey.com survey …
A Comparative Analysis Of The Efficacy Of Nasa Media Relations Strategies And The Relationship To U.S. Space Policy, Julian Gibson
A Comparative Analysis Of The Efficacy Of Nasa Media Relations Strategies And The Relationship To U.S. Space Policy, Julian Gibson
Theses and Dissertations
The purposes for this comparative analysis were to (a) compare the efficacy of NASA media relations strategies according to NASA's stakeholders and (b) reveal if these media relations strategies have a causal relationship or correlation with U.S. space policy. NASA employees reflected positive responses to questions related to the efficacy of NASA media relations strategies and the overall communications philosophy of the organization. Journalists who report on NASA through traditional and online channels had mixed responses toward the organizations media relations efforts during crisis situations like the Columbia and Challenger shuttle disasters. However, journalists were very supportive of NASA's dissemination …
The Impact Of Social Media On The Access Of Music Among Rowan University Students, Douglas Cohen
The Impact Of Social Media On The Access Of Music Among Rowan University Students, Douglas Cohen
Theses and Dissertations
The study's primary goal was to determine the extent and impact of social media on Rowan University student's access of music. Social media and music have become a significant part of college student life. The vast majority of student age ranges from 18 to 24. The study's secondary goal was to determine if social media has replaced the traditional music label of feature films and whether it affects more males or females in the 18 to 24 year-old demographic. To ascertain both levels of data, the researcher used intercept surveys and questionnaires. The intercept surveys were administered to 400 Rowan …
Using Public Relations Techniques To Market Organic Food: Understanding Consumer Buying Behavior, Catherine Girone
Using Public Relations Techniques To Market Organic Food: Understanding Consumer Buying Behavior, Catherine Girone
Theses and Dissertations
The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.
Public Relations 'Tech'niques: Vocational School Recruitment, Rachel Graeff
Public Relations 'Tech'niques: Vocational School Recruitment, Rachel Graeff
Theses and Dissertations
The problem is that the large majority of high school graduates pursue four-year college degrees when there are not enough professional jobs that require four-year degrees but rather require workers to have job-specific skills. These skills are taught by vocational schools at both the high school and the post-secondary levels. The purpose of this study was to determine what public relations techniques vocational schools use and how they can improve on these techniques to increase enrollment. Six in-depth interviews were conducted with PR/marketing practitioners at vocational schools to find out what techniques and channels their school uses to attract students. …
Consumer Perception Of The Efficacy Of Social Media Branding By Non-Profit And For-Profit Organizations, Melissa Novak
Consumer Perception Of The Efficacy Of Social Media Branding By Non-Profit And For-Profit Organizations, Melissa Novak
Theses and Dissertations
The purposes of this exploratory investigation were to (a) examine if organizations using social media maintain relationships with their loyal consumers, and do not direct their marketing toward new consumers, and (b) determine if non-profit organizations use social media more effectively and issue stronger call to actions than for-profit organizations. This study includes a survey of 234 participants, a content analysis of ten organizations, and interviews with eight professionals in the marketing and public relations field who work with social media on a daily basis. This study shows that although industry professionals enjoy the vast reach of social media and …
Social Media Influence On Evolving Health Care Marketing Communication, Michele Cash
Social Media Influence On Evolving Health Care Marketing Communication, Michele Cash
Theses and Dissertations
The purposes of this investigation were to (a) determine how much of an impact social media has on health communication (b) understand the evolving impact of social media effectiveness and (c) consumer preferences for health care communication. The author conducted both qualitative and quantitative research. This research includes an in-depth interview, a survey and a website content analysis of two health care organizations in the Delaware Valley. This will provide health care organizations with communication techniques to use for current and future consumers. The research revealed that the majority of consumers prefer to hear messages from a trusted source. Both …
The Effects Of Technology On Interpersonal Relationships Among Rowan University Students Ages 18 - 25, Michelle Nelson
The Effects Of Technology On Interpersonal Relationships Among Rowan University Students Ages 18 - 25, Michelle Nelson
Theses and Dissertations
The purposes of this study were to (a) determine how young adults are communicating with each other and (b) understand what is driving them to communicate using different methods of communication. After completing a literature review, the researcher conducted primary research using survey instruments and interviews. What people are trying to communicate determines how they are going to relay messages. The urgency of a message affects how respondents answer the message.
Engaged Or Just "Friends": Using Social Media For Membership Engagement Or Identity Management Through Group Affiliations, Emel Crawford
Engaged Or Just "Friends": Using Social Media For Membership Engagement Or Identity Management Through Group Affiliations, Emel Crawford
Theses and Dissertations
The purpose of this study investigation was to ascertain the engagement levels of emerging-aged adults that affiliate and hold membership in groups both on and offline. In-person and online participation levels were examined, and motives for online activity on groups' social media pages were investigated to understand how profile identity formation played a role in emerging-aged adults' associations. Information acquired through this study assists in further examining Facebook and Twitter's influence on social capital production within groups. Group members demonstrated a preference for email and in-person communication over social networking sites, higher levels of offline engagement versus online, and an …
Influence Of Social Media Networks On Corporate Communication Strategies, Sylwia Majewski
Influence Of Social Media Networks On Corporate Communication Strategies, Sylwia Majewski
Theses and Dissertations
This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.
The Impact Of Social Media Use On Fundraising As Reported By Nonprofit Organizations In Southern New Jersey, Rose Howerter
The Impact Of Social Media Use On Fundraising As Reported By Nonprofit Organizations In Southern New Jersey, Rose Howerter
Theses and Dissertations
This research study examines the impact of social media use on fundraising activities as reported by nonprofit organizations within three southern New Jersey counties. The study does this by exploring the knowledge, attitudes and behaviors of participating nonprofits toward social media use in fundraising and communication. The author surveyed 40 nonprofit organizations to discover the extent of their knowledge, attitudes and use of social media. The author designed a 30-question survey, posted it online at SurveyMonkey.com and contacted the selected population by email. By categorizing the participating nonprofits into two groups - nonprofits using social media and nonprofits not using …
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Theses and Dissertations
The goal of this study was to determine if commercial airlines can improve their image by soliciting feedback from their customer base and responding accordingly. The results of both qualitative and quantitative research methods show that travelers lack confidence in the level of concern commercial airlines hold for their satisfaction. Multiple national customer service surveys administered to travelers paint a recurring pattern of unhappy fliers who believe airlines are unaware of their concerns and needs. The results of two primary questionnaires demonstrate that airlines are not in concert with customer expectations. The data results indicate that by leveraging customer feedback …
Applying The Power Of Social Media To Generate Awareness And Support For Symphony Orchestras Among Younger Target Markets, Gina Bittner
Applying The Power Of Social Media To Generate Awareness And Support For Symphony Orchestras Among Younger Target Markets, Gina Bittner
Theses and Dissertations
The purposes of this exploratory investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher distributed an online survey to communication professionals at U.S. symphony orchestras (n=220) selected at random from the 2010 Musical America Directory and conducted in-depth interviews with members of the 19 to 35 age group in the southern New Jersey area. The average survey responder demonstrated interest in social media, but …
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Theses and Dissertations
This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.