Social and Behavioral Sciences Commons^™

Nationalism On The Net: Exploring The Ideology Of India's Bharatiya Janata Party, Adrienne Lee Atterberry

Media Studies - Theses

India’s Bharatiya Janata Party (BJP) created the first political website in India during the year 1998 and continues to maintain an active online presence. The two most popular places for computer and Internet usage are college campuses and offices--places frequented by members of India’s growing middle class. As the BJP’s supporters have traditionally come from middle-class, upper-caste social backgrounds, this group has particular importance to the BJP’s political success, thus the BJP’s online publications may establish hegemony of the middle class and its ideals. For these reasons, studying the BJP’s online group-identity and political message has salience.

May 2004 to …

Facebook Ruined My Marriage: Digital Intimacy Interference On Social Networking Sites, Lynessa Marie Williams

Media Studies - Theses

This study employed a mixed method approach to understand how Facebook interferes with romantic relationships. The methods included a qualitative textual analysis of 53 Facebook interest groups about marriage dissolution as a result of Facebook. The text consisted primarily of wall comments. However, images, links, and Facebook likes were also analyzed. Concepts were organized into themes that detailed how Facebook contributes to computer-mediated relationship dissolution, a concept dubbed digital intimacy interference (DII). The textual analysis also unveiled how and why individuals use Facebook groups to discuss DII. The textual analysis was then used to inform a quantitative study of individuals' …

Pocket Full Of Jesus: Evangelical Christians' Use Of Religious Iphone Applications, Wendi R. Bellar

Media Studies - Theses

Mobile phone applications are providing users many different choices in how they go about their everyday lives, including their spiritual lives. This research explores the factors Evangelical Christians consider when choosing an app, how they actually use the app, and how their app expectations compare with their app experience. Modified diary reports, using the iPhone Voice Memo app, and in-depth interviews were used in order to examine the research questions. The Uses and Gratifications theory, as well as the Religious Social Shaping of Technology theory, were used as lenses for the study. After navigating the process of finding an appropriate …

Parenting Blog Coverage Of The Autism-Vaccine Controversy, Aidan Bryant

Media Studies - Theses

This study examines source type, citation accuracy, and anecdotal reliance in parenting blog articles about the autism/vaccine controversy. Existing literature on common errors and shortcomings of traditional health journalism, in conjunction with existing guidelines and suggestions for optimal health journalism practices, were used to synthesize a content analysis code structure. The code structure was used to examine 122 parenting blog posts from 18 different blogs, spanning a time period from June 22, 2005 to January 9, 2012, for details including the following:

• author demographics (gender, profession, parenthood, vaccination patterns)

• type of blog the article appeared in

• author stance of the …

How Did Nike Get The Swoosh Into Skateboarding? A Study Of Authenticity And Nike Sb, Brandon Gomez

Media Studies - Theses

Skateboarding is widely regarded as a subculture that is highly resistant to any type of integration or co-option from large, mainstream companies. In 2002 Nike entered the skateboarding market with its Nike SB line of shoes, and since 2004 has experienced tremendous success within the skateboarding culture. During its early years Nike experienced a great deal of backlash from the skateboarding community, but has recently gained wider acceptance as a legitimate company within this culture. The purpose of this study is to examine the specific aspects of authenticity Nike was able achieve in order to successfully integrate into skateboarding. In …

Thank You For Being A Friend: Women's Self-Disclosures And Social Support On Facebook, Emily A. Dolan

Media Studies - Theses

This study focused on women's self-disclosures on Facebook and how they functioned to both gain and give support on the site. After employing 17 textual analyses of participants' Facebook pages and 17 in-depth interviews, a variety of themes emerged in regards to how and why women give and seek support on the site, the types of information disclosed, and the benefits of self-disclosing to gain support on the site. More specifically, results indicate that gender role expectations, which for women include exhibiting behaviors that convey warmth, kindness and politeness, play a large role in giving and receiving support on the …

Terra Nova, An Experiment In Creating Cult Televison For A Mass Audience, Laura Osur

Media Studies - Theses

When it aired in Fall 2011 on Fox, Terra Nova was an experiment in creating a cult television program that appealed to a mass audience. This thesis is a case study of that experiment. I conclude that the show failed because of its attempts to maintain the sophistication, complexity and innovative nature of the cult genre while simultaneously employing an overly simplistic narrative structure that resembles that of mass audience programming. Terra Nova was unique in its transmedia approach to marketing and storytelling, its advanced special effects, and its dystopian speculative fiction premise. Terra Nova's narrative, on the other hand, …

History And Memory In Gettysburg, Jeffrey M. Parrotte

Media Studies - Theses

Media productions have often turned to history as a source for a narrative. Wars have been refought, kingdoms have risen and fallen, and significant moments have been replicated for documentaries, films, television shows, radio productions, and other live mediums. These presentations give audiences access to moments in history that might have otherwise been forgotten. With this access, research suggests audiences will actually learn from the presentations available. This study focuses on the types of information available in a historical film.

The study is a textual analysis the 1993 film Gettysburg, one of the most well-known and best remembered films about …

Exploring Consumers' Attitudes And Behavior Toward Product Placement In Television Shows, Eun Seon Kwon

Media Studies - Theses

In recent years, many studies have investigated consumers' attitudes toward product placement in media content such as movies and television shows. However, few studies have used systematic framework to assess influence of social structural variables and socialization agents on consumers' product placement attitudes and purchase intentions for product placements in television shows. Based on Consumer Socialization framework and agenda-setting, cultivation theory, current study investigates product placement attitudes and behavioral intentions among college students. The results show that peer communication, one of the socialization agents, has strongest relationship with for both placement-related attitudes and purchase intentions. Findings also show the associations …