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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Singapore Management University

Perspectives@SMU

Communication

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University May 2012

Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University

Perspectives@SMU

Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.


Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University Feb 2012

Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University

Perspectives@SMU

How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.


The Central Role Of Information Systems In Managing Crises, Singapore Management University Feb 2012

The Central Role Of Information Systems In Managing Crises, Singapore Management University

Perspectives@SMU

Crisis management research recognises the importance of timely information in coordinating a suitable and rapid crisis response. However, the transmission of information would depend on the information systems assets available, how they work with other resources and how they facilitate coordination – areas that have not received much scholarly attention.