Social and Behavioral Sciences Commons^™

A Framework Of Value Exchange And Role Playing In Web 2.0 Websites, Mutaz M. Al-Debei, Enas M. Al-Lozi

Dr. Mutaz M. Al-Debei

Digitally engaged communities can be described as communities created and evolved within Web 2.0 Websites such as Facebook, Bebo, and Twitter. The growing importance of digitally engaged communities calls for the need to efficiently manage the building blocks of sustaining a healthy community. The initial operation of any digitally-engaged community depends on the existence of its own members, the beneficial values created and exchanged, and the relationships interlinking both. However, the level of contribution and involvement might vary depending on the benefits being gratified from engaging in such communities. In other words, motivations for participating and getting involved are purposive; …