Social and Behavioral Sciences Commons^™

Wine Tasting Through Typography, Dayna Goldman

Graphic Communication

The purpose of this study is to find the connection, if any, between the design and typography of wine labels with the flavor attributes of the wine itself. If there is a lacking connection, wineries can use this information to better market their wines so that consumers know more about the wines they are purchasing and can make a more informed decision. This allows these wineries to better market themselves and differentiate from their competitors.

The research focuses mainly on smaller, local wineries because these are the businesses that need more assistance or direction in creating and marketing their brand. …

The Relationship Between Live Music And Enjoyment Of Wine, Janey Helene Cowan

Agribusiness

This study was performed in order to determine the relationship between enjoyment of music in a live setting and enjoyment of wine consumed while at the concert. Surveys were collected from 113 respondents throughout the summer of 2011 at San Luis Obispo’s “Concerts in the Plaza.” J. Lohr Vineyards and Wines was the wine sponsor throughout the summer concert series, which represented a wide variety of musical genres. Overall, 80% of the sample was women, 69% drank white wine, and 93% had tried J. Lohr wines before the event. With regard to wine opinion, 57% of the sample maintained the …