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Full-Text Articles in Social and Behavioral Sciences
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Graphic Communication
This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …
Evaluating Sustainability On The Cal Poly Campus: Attitudes, Behaviors, Knowledge, Social Norms, And Social Desirability, Rebecca Sokoloski
Evaluating Sustainability On The Cal Poly Campus: Attitudes, Behaviors, Knowledge, Social Norms, And Social Desirability, Rebecca Sokoloski
Psychology and Child Development
Previous research has shown that attitudes and behavior towards sustainability are not correlated. Social factors including norms and desirability have been found to explain these results. One hundred and six students from California Polytechnic State University participated in this study. The survey used was composed of several sections: attitudes, behaviors, knowledge, social norms, social desirability, and a demographic section. Attitudes and behaviors were found to be correlated in this study. Knowledge and behavior towards sustainability was not found to be correlated as expected. Participants’ attitudes were correlated with friends’ and families’ but not professors’ and peers’ attitudes. Participants’ behaviors were …
Sustainable Agriculture, Charlene Mills
Sustainable Agriculture, Charlene Mills
Social Sciences
This paper is about sustainable agriculture and how we can strive to achieve it. It discusses what is wrong with our food system today and how we can go about changing that. It incorporates Geography and Anthropology while discussing different issues around the world.