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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
A Comparative Analysis Of The Social-Economic Status Of Successful Women In Business, Politics, And Media In The U.S., Jasmin Bramlett, Sara Whitworth
A Comparative Analysis Of The Social-Economic Status Of Successful Women In Business, Politics, And Media In The U.S., Jasmin Bramlett, Sara Whitworth
Social Sciences
This project is an attempt to analyze how women achieve success in spite of the historical disadvantages that they have faced. We will examine nine women of the most professionally accomplished women in the United States in business, politics and media. We will compare and contrast the lives of Meg Whitman, Sheryl Sandberg and Ursula Burns for our section on business; Hillary Clinton, Condoleezza Rice and Nancy Pelosi for the political sector; and Oprah Winfrey, Katie Couric and Gloria Steinem for the area of media.
Advertising Preferences Among College Students, Bianca A. Vasvani
Advertising Preferences Among College Students, Bianca A. Vasvani
Psychology and Child Development
The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …