Social and Behavioral Sciences Commons^™

The Institutionalization Of Minority Students In Education, Andrea P. Garibay

Social Sciences

No abstract provided.

Cross-Cultural Cannibalism Throughout Human History, Melissa Cochran

Social Sciences

No abstract provided.

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

A Comprehensive Study Of Ayurveda, Traditional Chinese Medicine, And Comparison, Per Maximilian Gasseholm

Social Sciences

Today complimentary medicine is being increasingly sought out. Ayurveda and TCM, are among the oldest systems of medicine and have been developed for over thousands of years in India and China respectively. This paper details the philosophies, medical theories, anatomy, diagnosis, and treatments of both of these systems, including a comparison. Both of these modalities of healing operate with a microcosm – macrocosm paradigm. This makes them fundamentally similar, and compatible with each other. Ayurveda uses Tridoshic theory to apply treatments ranging from diet, massage, meditation, yoga among other therapies to bring Vata, Pitta, and Kapha into balance. TCM is …

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …

Analysis Of The Soccer Labor Market In Europe 2011‐2012: History And Trends Of Players From Argentina, Brazil, And West Africa, Eduardo Ortiz

Social Sciences

No abstract provided.

Climate Change And The Spread Of Vector-Borne Infectious Diseases, Courtney B. Reed

Social Sciences

No abstract provided.

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

Climate Change And The Water Crisis In Israel, Lauren Deutsch

Natural Resources Management and Environmental Sciences

Israel’s water crisis is controlled by the availability and location of water resources that are affected by climate change and geopolitics in southwest Asia. Conflict between Israel and the Palestinian occupied territories in the Gaza Strip and the West Bank have put strains on the allocation of water recourses. The goal of this research was to model how much a change in climate will affect the amount of available freshwater in Israel. Intensive research taken from Israel and the occupied territories was carried out to understand how the amount of precipitation, rainfall, and the rate of evaporation is affected by …

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …

The Racist Application Of The Death Penalty In The United States, Mayra T. Felix

Social Sciences

No abstract provided.

A Comparative Analysis Of The Social-Economic Status Of Successful Women In Business, Politics, And Media In The U.S., Jasmin Bramlett, Sara Whitworth

Social Sciences

This project is an attempt to analyze how women achieve success in spite of the historical disadvantages that they have faced. We will examine nine women of the most professionally accomplished women in the United States in business, politics and media. We will compare and contrast the lives of Meg Whitman, Sheryl Sandberg and Ursula Burns for our section on business; Hillary Clinton, Condoleezza Rice and Nancy Pelosi for the political sector; and Oprah Winfrey, Katie Couric and Gloria Steinem for the area of media.

Validation Of The Self-Compassion Scale: Correlations With The Beck Depression Inventory-Ii, Pär Daniel Andréasson

Master's Theses

Self-compassion denotes a compassionate and empathic attitude toward oneself (Neff, 2003b). In the past decade, the Self-Compassion Scale (SCS) has been used to measure self-compassion in individuals and its effects on social, psychological, and physiological functioning. While many studies have found positive effects of high self- compassion showing promise for the use of the construct in clinical and empirical applications, there is a dearth of literature regarding the psychometric properties of the SCS. Furthermore, previous studies have not evaluated the individual subscales of the SCS as they relate to other inventories. This study evaluated the SCS and its subscales in …

Evaluating Sustainability On The Cal Poly Campus: Attitudes, Behaviors, Knowledge, Social Norms, And Social Desirability, Rebecca Sokoloski

Psychology and Child Development

Previous research has shown that attitudes and behavior towards sustainability are not correlated. Social factors including norms and desirability have been found to explain these results. One hundred and six students from California Polytechnic State University participated in this study. The survey used was composed of several sections: attitudes, behaviors, knowledge, social norms, social desirability, and a demographic section. Attitudes and behaviors were found to be correlated in this study. Knowledge and behavior towards sustainability was not found to be correlated as expected. Participants’ attitudes were correlated with friends’ and families’ but not professors’ and peers’ attitudes. Participants’ behaviors were …

The Modern Sex Doll-Owner: A Descriptive Analysis, Sarah Hatheway Valverde

Master's Theses

Over the last fifteen years, the sex doll industry has grown from producing inexpensive novelty items to creating a multimillion-dollar global industry featuring high- quality, realistic love dolls. These dolls are designed and advertised for sexual stimulation, companionship, artistic representations of human fantasy, and other creative pursuits, such as photography. Made of flesh-like silicone, modern sex dolls sell from $3,500-$10,000.

The use of human simulacra for sexual stimulation is an enduring practice. However, the psychological community has said little on the subject. Early sexologists briefly reference Agalmatophilia or Statuphilia, a rare sexual attachment to statues. Today, the sex doll …

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …

Preserving Wildlife In San Luis Obispo City By Way Of San Luis Obispo Creek, Sydni Nicolici

Liberal Arts and Engineering Studies

The effectiveness of San Luis Obispo wildlife easements and city open space utilized to preserve species of concern is correlated to the health and maintenance of the San Luis Obispo Creek. I propose that the health of the Creek be addressed before more open space is added to the green belt surrounding the city. This bottom-up approach to preservation will ensure all steps of habitat will function as they should.

Real World Computer Forensics, Jessica Riccio

Liberal Arts and Engineering Studies

No abstract provided.

An Analysis Of Change Of Major Behavior Of Cal Poly Students, Logan Lossing

Statistics

No abstract provided.

Motivations And Constraints Of Cal Poly Rpta Students To Participate In International Group Travel, Selena Ramirez

Recreation, Parks, and Tourism Administration

The number of student travelers is increasing around the world. The purpose of this study was to determine the motivations and constraints of California Polytechnic State University (Cal Poly), San Luis Obispo Recreation, Parks, and Tourism Administration (RPTA) students to participate in international group travel. Data were collected through an online questionnaire. Thirty-two females and five males participated in the study. Previous literature suggests that motivation can be understood through internal factors that push travelers from within and pull factors of the destination that attracts travelers. According to the findings of the study, students are mostly motivated to travel in …

The Journey To Peace And Healing: Discovering Identity Through Culture, Tradition, And Indigenous Knowledege, Vanessa Baíz Soto

Ethnic Studies

An accurate account of U.S. history is that of imperialism and colonization that includes the systematic extermination of indigenous populations, development of capitalism supported by slavery, and the exploitation of labor of oppressed populations, all supported by racist ideologies and practices. These ideologies and practices have been perpetuated and continue to plague the current state of colonized peoples. History has perpetuated itself and colonized peoples remain in a state of siege in which identities have been lost and cultures, traditions, and knowledge appropriated—all contributing to the loss of peace and balance within our lives and communities. This has been my …

Socioeconomic Background: Enlistees Versus Rotc Cadets, Kyle Neuman

Social Sciences

The intent of this research project is to determine what socioeconomic factors lead to enlisting versus enrolling as an ROTC cadet. It provides details that lead them to take the military route but specifically, which one. The research for this particular topic will be done using mostly data analysis and interviews with four ROTC cadets. Before starting this project, I hypothesized that ROTC cadets would have the advantage of a higher socioeconomic background than enlistees. This hypothesis was formulated not just at random but from personal observations. I have witnessed both enlistee lifestyles and that of a cadet. By the …

The American Duality: Exceptionalism Or Exemptionalism?, Courtney Muniz

Communication Studies

Discusses how the ethnocentric tendencies found within American exceptionalism translate into U.S. foreign policy.

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

Sex And Politics: The Genre Of Apologia In Political Sex Scandals, Margeaux Thea Harris

Communication Studies

No abstract provided.

The Seesaw Project: A School Supply Fundraiser For Underprivileged Children And A Case Study On Educational Inequality In India And The United States, Angeli Calinog

Social Sciences

My senior project was a process consisting of two parts. The first half was researching education inequality in India compared to the United States. This paper researches the relationship between educational inequality and the importance of sociological and geographical factors. For the second part of my senior project, I used my case study, I wanted to incorporate my experience interning abroad for the non-profit organization “Udayan Care” in India This part researches the steps into creating a non-profit organization and the process of hosting a fundraiser in the community.

Wine Tasting Through Typography, Dayna Goldman

Graphic Communication

The purpose of this study is to find the connection, if any, between the design and typography of wine labels with the flavor attributes of the wine itself. If there is a lacking connection, wineries can use this information to better market their wines so that consumers know more about the wines they are purchasing and can make a more informed decision. This allows these wineries to better market themselves and differentiate from their competitors.

The research focuses mainly on smaller, local wineries because these are the businesses that need more assistance or direction in creating and marketing their brand. …

Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox

Graphic Communication

The purpose of this study is to provide further insight into how social media is used to most effectively market new movies.