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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

California Polytechnic State University, San Luis Obispo

Communication Studies

Communication Technology and New Media

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park Jun 2012

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.


The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green Jun 2012

The Human Side Of A Mediated Life: How Mediated Communication Is Affecting Relationships And Nonverbal Literacy, Meghan E. Green

Communication Studies

No abstract provided.


'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia Jun 2012

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.