Social and Behavioral Sciences Commons^™

The Institutionalization Of Minority Students In Education, Andrea P. Garibay

Social Sciences

No abstract provided.

Cross-Cultural Cannibalism Throughout Human History, Melissa Cochran

Social Sciences

No abstract provided.

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

A Comprehensive Study Of Ayurveda, Traditional Chinese Medicine, And Comparison, Per Maximilian Gasseholm

Social Sciences

Today complimentary medicine is being increasingly sought out. Ayurveda and TCM, are among the oldest systems of medicine and have been developed for over thousands of years in India and China respectively. This paper details the philosophies, medical theories, anatomy, diagnosis, and treatments of both of these systems, including a comparison. Both of these modalities of healing operate with a microcosm – macrocosm paradigm. This makes them fundamentally similar, and compatible with each other. Ayurveda uses Tridoshic theory to apply treatments ranging from diet, massage, meditation, yoga among other therapies to bring Vata, Pitta, and Kapha into balance. TCM is …

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …

Analysis Of The Soccer Labor Market In Europe 2011‐2012: History And Trends Of Players From Argentina, Brazil, And West Africa, Eduardo Ortiz

Social Sciences

No abstract provided.

Climate Change And The Spread Of Vector-Borne Infectious Diseases, Courtney B. Reed

Social Sciences

No abstract provided.

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

Beware The Whine Of The Privileged, Jnan A. Blau, John T. Warren

Communication Studies

At the annual meeting of the National Communication Association in November of 2010, John and I presented a co-authored, performed script as part of a panel entitled "Complicating Performances of Privilege," sponsored by the Performance Studies Division. We had conceived and proposed the panel ourselves. The panel, in fact, had come into being as a result of a series of conversations the two of us had been having, on and off, for a while, about matters of privilege. In and through our dialoguing, we were seeking to somehow balance the expression of our personal experiences (and frustrations) With the careful …

Climate Change And The Water Crisis In Israel, Lauren Deutsch

Natural Resources Management and Environmental Sciences

Israel’s water crisis is controlled by the availability and location of water resources that are affected by climate change and geopolitics in southwest Asia. Conflict between Israel and the Palestinian occupied territories in the Gaza Strip and the West Bank have put strains on the allocation of water recourses. The goal of this research was to model how much a change in climate will affect the amount of available freshwater in Israel. Intensive research taken from Israel and the occupied territories was carried out to understand how the amount of precipitation, rainfall, and the rate of evaporation is affected by …

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …

The Racist Application Of The Death Penalty In The United States, Mayra T. Felix

Social Sciences

No abstract provided.

A Comparative Analysis Of The Social-Economic Status Of Successful Women In Business, Politics, And Media In The U.S., Jasmin Bramlett, Sara Whitworth

Social Sciences

This project is an attempt to analyze how women achieve success in spite of the historical disadvantages that they have faced. We will examine nine women of the most professionally accomplished women in the United States in business, politics and media. We will compare and contrast the lives of Meg Whitman, Sheryl Sandberg and Ursula Burns for our section on business; Hillary Clinton, Condoleezza Rice and Nancy Pelosi for the political sector; and Oprah Winfrey, Katie Couric and Gloria Steinem for the area of media.

Validation Of The Self-Compassion Scale: Correlations With The Beck Depression Inventory-Ii, Pär Daniel Andréasson

Master's Theses

Self-compassion denotes a compassionate and empathic attitude toward oneself (Neff, 2003b). In the past decade, the Self-Compassion Scale (SCS) has been used to measure self-compassion in individuals and its effects on social, psychological, and physiological functioning. While many studies have found positive effects of high self- compassion showing promise for the use of the construct in clinical and empirical applications, there is a dearth of literature regarding the psychometric properties of the SCS. Furthermore, previous studies have not evaluated the individual subscales of the SCS as they relate to other inventories. This study evaluated the SCS and its subscales in …

Beyond Stochastic Volatility And Jumps In Returns And Volatility, Garland Durham, Yang-Ho Park

Finance

While a great deal of attention has been focused on stochastic volatility in stock returns, there is strong evidence suggesting that return distributions have time-varying skewness and kurtosis as well. Under the risk-neutral measure, for example, this can be seen from variation across time in the shape of Black-Scholes implied volatility smiles. This paper investigates model characteristics that are consistent with variation in the shape of return distributions using a stochastic volatility model with a regime-switching feature to allow for random changes in the parameters governing volatility of volatility, leverage effect and jump intensity. The analysis consists of two steps. …

Setup Reduction For Flexo Printers, Malcolm G. Keif

Graphic Communication

No abstract provided.

Multiple Motives For Participating In Adventure Sports, John H. Kerr, Susan Houge Mackenzie

Recreation, Parks and Tourism Administration

Objectives

The purpose of the present study was to explore possible multiple motives for participation in different adventure sports.

Design

Qualitative design, specifically an inductive-deductive approach informed by reversal theory, was used to analyze participation motivation data.

Method

Data was collected using the Scanlan Collaborative Interview Method (SCIM; Scanlan, Russell, Wilson, & Scanlan, 2003). Participants were very experienced adventure sport participants involved in riversurfing, mountain biking, kayaking, mountain climbing and hang gliding.

Results

The results indicated that the participants' motivation was multifaceted. While some participants shared common motives, these were often described in different orders of importance by different participants. …

Evaluating Sustainability On The Cal Poly Campus: Attitudes, Behaviors, Knowledge, Social Norms, And Social Desirability, Rebecca Sokoloski

Psychology and Child Development

Previous research has shown that attitudes and behavior towards sustainability are not correlated. Social factors including norms and desirability have been found to explain these results. One hundred and six students from California Polytechnic State University participated in this study. The survey used was composed of several sections: attitudes, behaviors, knowledge, social norms, social desirability, and a demographic section. Attitudes and behaviors were found to be correlated in this study. Knowledge and behavior towards sustainability was not found to be correlated as expected. Participants’ attitudes were correlated with friends’ and families’ but not professors’ and peers’ attitudes. Participants’ behaviors were …

Return, Purchase, Or Skip? Outcome, Duration, And Consumer Behavior In The Rent-To-Own Market, Michael H. Anderson, Sanjiv Jaggia

Economics

Rent-to-own (RTO) is attractive to financially distressed consumers. It allows immediate access to merchandise and an opportunity for eventually acquisition. Yet goods can be returned at any point without penalty or other adverse consequences. We use a competing risk methodology that accounts for unobserved consumer heterogeneity to study how contracts conclude, estimating the probabilities of exit— via return, purchase, or skip—and the associated durations. The estimated outcome probabilities highlight the use of the embedded return option by RTO consumers and the trade-offs and cross-subsidization implicit in the RTO contractual arrangement.We offer rational and behavioral explanations of consumer behavior in the …

Obesity And Hyperbolic Discounting: An Experimental Analysis, Timothy J. Richards, Stephen F. Hamilton

Economics

Models of rational addiction suggest that obesity is consistent with time-consistent preferences. Behavioral economists maintain that addictions such as alcoholism, smoking and over-eating represent examples of present-bias in decision making that is fundamentally irrational. In this article, conduct an experiment to test whether individual discount schedules are time-consistent and whether discount rates are higher for subjects who exhibit patterns of risky behavior. Our results show that discount functions are quasi-hyperbolic in shape, and that obesity and drinking are positively related to the discount rate. Anti-obesity policy, therefore, would be best directed to informing individuals as to the long-term implications of …

The Modern Sex Doll-Owner: A Descriptive Analysis, Sarah Hatheway Valverde

Master's Theses

Over the last fifteen years, the sex doll industry has grown from producing inexpensive novelty items to creating a multimillion-dollar global industry featuring high- quality, realistic love dolls. These dolls are designed and advertised for sexual stimulation, companionship, artistic representations of human fantasy, and other creative pursuits, such as photography. Made of flesh-like silicone, modern sex dolls sell from $3,500-$10,000.

The use of human simulacra for sexual stimulation is an enduring practice. However, the psychological community has said little on the subject. Early sexologists briefly reference Agalmatophilia or Statuphilia, a rare sexual attachment to statues. Today, the sex doll …

Slow Tourism At The Caribbean's Geographical Margins, Benjamin F. Timms, Dennis Conway

Social Sciences

The Caribbean tourism industry owes much of its success to beneficial geographical site and situation factors. Yet these geographical advantages have also contributed to the mass tourism-related pressures of economic dependency, social division and environmental degradation. We argue geographically marginal locales in the Caribbean have the potential to develop alternative tourism models that ameliorate these negative repercussions. With its conceptual roots originating from the slow food movement and theoretically rooted in Herman Daly’s ‘soft growth’ development, we propose slow tourism as a viable soft growth model that is a more culturally sensitive and sustainable genre of alternative tourism. This new …

A Study Of Faculty Data Curation Behaviors And Attitudes At A Teaching-Centered University, Jeanine Marie Scaramozzino, Marisa L. Ramírez, Karen J. Mcgaughey

Library Scholarship

Academic libraries need reliable information on researcher data needs, data curation practices and attitudes in order to identify and craft appropriate services that support outreach and teaching. This paper describes information gathered from a survey distributed to the College of Science and Mathematics faculty at California Polytechnic State University, San Luis Obispo (Cal Poly), a Master’s-granting, teaching-centered institution. There was a 60%+ response rate to the survey. The survey results provided insight into the science researchers’ data curation awareness, behaviors and attitudes, and what needs they exhibited for services and education regarding maintenance and management of data. It is important …

The Importance Of Search As Intertextual Practice For Undergraduate Research, Brett B. Bodemer

Library Scholarship

By first reassessing the role of search in the literacy event of the lower division undergraduate paper, this article argues that searching is not a lower order mental activity but a concurrent, integral component of the research-writing process. This conclusion has large implications for information literacy instructional design, and several practical applications to further support undergraduate research-writing are outlined.

Big Data Studio For Big Data Literacy, Mark Bieraugel

Library Scholarship

Science graduates from many disciplines will be required to work with and analyze massive data sets. These large data sets, called “Big Data,” cannot be handled by conventional database hardware and software, but need special software and analytics tuned to work with the volume of data, the velocity in which it steams, and the variety of unstructured data which needs to be analyzed. Students need a place to work with big data prior to graduating, and the hands-on use of big data will make them better prepared for the world of work.

The “Big Data Studio” is a place to …

Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif

Graphic Communication

Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.

Educating The Global Engineering: It Takes A Village!, Adriana Popescu

Library Scholarship

No abstract provided.

The Amazing Library Race, Katherine O'Clair

Library Scholarship

No abstract provided.

Advertising Preferences Among College Students, Bianca A. Vasvani

Psychology and Child Development

The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …