Social and Behavioral Sciences Commons^™

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen

Communication Studies

No abstract provided.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos

Communication Studies

No abstract provided.

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in …