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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The American Duality: Exceptionalism Or Exemptionalism?, Courtney Muniz
The American Duality: Exceptionalism Or Exemptionalism?, Courtney Muniz
Communication Studies
Discusses how the ethnocentric tendencies found within American exceptionalism translate into U.S. foreign policy.
Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos
Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos
Communication Studies
No abstract provided.
Amidst Invasion, Conversion, And Extinction, The Power Of Communication Prevails: An Ethnographic-Inspired Account Of The Chumash Indians, Arielle Mease
Communication Studies
No abstract provided.
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Graphic Communication
The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …