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Full-Text Articles in Social and Behavioral Sciences

A Comprehensive Study Of Ayurveda, Traditional Chinese Medicine, And Comparison, Per Maximilian Gasseholm Dec 2012

A Comprehensive Study Of Ayurveda, Traditional Chinese Medicine, And Comparison, Per Maximilian Gasseholm

Social Sciences

Today complimentary medicine is being increasingly sought out. Ayurveda and TCM, are among the oldest systems of medicine and have been developed for over thousands of years in India and China respectively. This paper details the philosophies, medical theories, anatomy, diagnosis, and treatments of both of these systems, including a comparison. Both of these modalities of healing operate with a microcosm – macrocosm paradigm. This makes them fundamentally similar, and compatible with each other. Ayurveda uses Tridoshic theory to apply treatments ranging from diet, massage, meditation, yoga among other therapies to bring Vata, Pitta, and Kapha into balance. TCM is …


The Journey To Peace And Healing: Discovering Identity Through Culture, Tradition, And Indigenous Knowledege, Vanessa Baíz Soto Jun 2012

The Journey To Peace And Healing: Discovering Identity Through Culture, Tradition, And Indigenous Knowledege, Vanessa Baíz Soto

Ethnic Studies

An accurate account of U.S. history is that of imperialism and colonization that includes the systematic extermination of indigenous populations, development of capitalism supported by slavery, and the exploitation of labor of oppressed populations, all supported by racist ideologies and practices. These ideologies and practices have been perpetuated and continue to plague the current state of colonized peoples. History has perpetuated itself and colonized peoples remain in a state of siege in which identities have been lost and cultures, traditions, and knowledge appropriated—all contributing to the loss of peace and balance within our lives and communities. This has been my …


'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia Jun 2012

'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia

Communication Studies

A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.


Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer Jun 2012

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.


Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos May 2012

Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos

Communication Studies

No abstract provided.


Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks Mar 2012

Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks

Graphic Communication

Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …


“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi Jan 2012

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.