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Articles 1 - 13 of 13

Full-Text Articles in Social and Behavioral Sciences

Treading Conventional Divides: The Case For An Alternative Paradigmatic Influence, Muhammad Nouman Jul 2012

Treading Conventional Divides: The Case For An Alternative Paradigmatic Influence, Muhammad Nouman

Business Review

Addressing ontological and epistemological issues remains a central concern in social sciences research. However, the two traditional paradigms that help us understand the nature of reality and knowledge offer very contrasting views of the world. This has resulted in ‘paradigm wars’ between the positivist and phenomenological schools of thought. Consequently Pakistani researchers’ perspectives have also been influenced since they tend to view their research through the ‘quantitative’ or ‘qualitative’ lens only. Using literature review this paper highlights the salient but contrasting characteristics of the two paradigms in order to acknowledge differences between them. Then it points out the often ignored …


Motion Pictures As An Agent Of Socialization: A Comparative Content Analysis Of Demography Of Population On Indian Silver Screen And Reported Crime News In Pakistan (1976 To 2006), Erum Hafeez Aslam Jul 2012

Motion Pictures As An Agent Of Socialization: A Comparative Content Analysis Of Demography Of Population On Indian Silver Screen And Reported Crime News In Pakistan (1976 To 2006), Erum Hafeez Aslam

Business Review

This study aims to examine and analyze role of motion pictures as an agent of socialization. It focuses the contribution of Indian movies to the increase of violent crimes and criminals in Pakistani society across the four decades (i.e. 1970s, 1980s, 1990s and 2000s) through favorable rather glamorized depiction of violence and perpetrators of violence. It is arbitrarily assumed that violence is often projected on silver screen as a quick and easy solution to social injustice and class discrimination in the blockbusters of Bollywood and Lollywood. Five top grossing Indian films selected through popularity charts and youth polls are thus …


Impact Of Adopting Hris On Three Tiers Of Hrm: Evidence From Developing Economy, Irfan Saleem Jul 2012

Impact Of Adopting Hris On Three Tiers Of Hrm: Evidence From Developing Economy, Irfan Saleem

Business Review

In information based economies, cross-sectional studies are needed to uncover missing linkage between Human Resource Management and Information Technology. Consequently Human Resource (HR) researchers and managers need to rethink about achieving organizational objectives with and through the people added by modernized technology in this information age. The main objective of this study is to identify the contribution of Human Resource Information System (HRIS) adoption impact on three tiers i.e. Operational, Functional and Strategic Human Resource Management (HRM). Findings show that that HRIS adoption significantly impacts HRM Operational Processes and moderately facilitates its Functional Processes and provides insignificant support for Strategic …


Gender Differences In Trait Emotional Intelligence: A Comparative Study, Salman Shahzad, Nasreen Bagum Jul 2012

Gender Differences In Trait Emotional Intelligence: A Comparative Study, Salman Shahzad, Nasreen Bagum

Business Review

The objective of present study is to determine the difference between male and female on the variable of trait emotional intelligence. After the detailed literature review the following hypothesis was formulated; There would be a difference between males and females on the variable of trait emotional intelligence. The sample consisted of 100 university students. The entire sample divided into two groups. The sample consisted of 100 university students, recruited from University of Karachi, including 51(51%) males and 49 (49 %) females. The age range of both groups were from 18 to 30 years (Mean age =23.78 years) with males (Mean …


Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah Jul 2012

Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah

Business Review

Consumer goods companies launch new products in order to create diversification in their product portfolios and successfully compete in the market. However, based on in-depth literature review, it has been identified that only a few of these new products are successful. For the purpose of this research article, detailed interviews have been conducted with corporate managers of consumer goods companies in Pakistan and the Middle East. This article, hence investigates the key reasons for new product failure, the level of impact of these reasons & the measures that should be taken in order to avoid new product failure. The findings …


The Impact Of Training And Motivation On Performance Of Employees, Muhammad Ikhlas Khan Jul 2012

The Impact Of Training And Motivation On Performance Of Employees, Muhammad Ikhlas Khan

Business Review

This research aim is to study the impact of training on performance of employees. There are various factors like training, motivation, technology, management behavior, working environment, where each factor contributes to overall employee performance. Highly contributing factors are those having relative importance given by employees. This study concludes that training contributes greatly to employee’s performance in comparison with other factors like motivation, technology, management behavior, working environment. There is positive relationship between the employee’s performance and training and motivation. The study shows that training and motivation has positive impact on performance of employees. This study concludes that organization having good …


Customer Research Helps In Applying Crm For Surviving In Recession, Syeda Rakhshanda Mustafa Jan 2012

Customer Research Helps In Applying Crm For Surviving In Recession, Syeda Rakhshanda Mustafa

Business Review

The purpose of this research paper is to come up with ideas on the, how Customer Relationship Management (CRM) can be used in the most effective and productive manner in order to save companies and minimize the effects of recession. The researcher has tried to focus on those strategies that are best to overcome recession and companies could adopt them in order to overcome downfall and decline in profits. This paper also explores the idea that how helpful is CRM to recover at that time. This research paper is of considerable importance as the world is experiencing global recession and …


Influence Of Age And Gender On The Emotional Intelligence Of Managers, L. K. Singh, Ruchi Srivastava Jan 2012

Influence Of Age And Gender On The Emotional Intelligence Of Managers, L. K. Singh, Ruchi Srivastava

Business Review

Organizations are made up of people and function through people. Without people organizations cannot exist. The resources of men, money, materials and machines are collected, coordinated and utilized through people. Therefore, we can say that people are the most significant resource of any organization. However globalization has brought in more competition. Now the organizations are on a race to become the market leader and there is high competition for survival. All these factors have brought the employees under fear, sense of insecurity and high stress due to which they become nervous, chronically worried, depressed and emotionally instable. They are easily …


G-20 Summit And Debt Crisis Of Europe, Badar Alam Iqbal Jan 2012

G-20 Summit And Debt Crisis Of Europe, Badar Alam Iqbal

Business Review

Europe is under debt threat, facing the biggest crisis of uncertainty. If Euro fails, Europe fails. Since the Second World War, this is the hardest hour for Europe. One of the biggest limitations of global integration of EU is that small and weak countries could not fall in line with strong economies. This crisis is the example in this regard. The recent summit at Cannes has failed in giving concrete solution to the debt crisis especially in case of Greece, Italy, Portugal, Ireland and Spain. The crisis in Greece and ltaly cost the resignations of two popular Prime Ministers. The …


International Business Environment Analysis, Sana Khalil Jan 2012

International Business Environment Analysis, Sana Khalil

Business Review

This paper presents business environment analysis on the basis of cultural and economic differences. It elucidates the potential conflicts, risks and discusses the business opportunities that lie amid this whirlpool. The cultural differences are analyzed using Hofstede's dimensions and subsequent implications are discussed. It elucidates that the socio-economic differences require the managers to use their discretion while developing business strategies or goods and services for different markets. Since BRICS nations are emerging as potential business markets for firms around the globe and have attracted much attention and debate, I have chosen to present a comparative analysis using BRICS countries and …


Use And Abuse Of Scientific Knowledge: The Portrayal In The Media, Huma Baqai Jan 2012

Use And Abuse Of Scientific Knowledge: The Portrayal In The Media, Huma Baqai

Business Review

The utility of science and media to the human race is not a point of debate. The new paradigm is the interplay between science and media. Both are cost and time intensive endeavors, having a huge impact on public life and conduct. The use and benefits of sciences are innumerable and stand uncontested. The abuse of science comes from three sources. And this abuse happens because science sells. The three sources of abuse are: Politics·Media·Advertising These three sources are intrinsically linked. Our focus will be "media".


Disaster Management Issues Of Pakistan : An Analytical View For A Viable Way Forward, Bashir Ahmad Jan 2012

Disaster Management Issues Of Pakistan : An Analytical View For A Viable Way Forward, Bashir Ahmad

Business Review

Disaster management is a dilemma in Pakistan; despite having experienced number of natural and manmade disasters in its short history, we are far off from the satisfactory arrangements. With all the policies and strategies worked out in apparent details/claims, we fall prey to paralysis at the time of occurrence. The point of concern is collapse of the system when it is required to put to practice. This leads to chaotic situation whereby despite having abundance inflows of resources/ means, our management system at the site of occurrence fails to respond. This research paper aims at detailed analysis of the issue …


Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang Jan 2012

Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang

Business Review

This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to …