Social and Behavioral Sciences Commons^™

Senior Center Participation In Northwest Arkansas: An Examination Of Future Marketing Strategies, Policy Implications, And Program Needs To Attract The Baby-Boomer Generation, Wanda Faye Turner

Graduate Theses and Dissertations

The purpose of the study was to explore the impact of the Baby Boomer Generation on the future services provided by Senior Centers in Northwest Arkansas, specifically in Benton, Madison, and Washington counties. The study was a mixed methods design utilizing both qualitative and quantitative methods. Three research groups were used: Nine Senior Center Directors, which were interviewed; one focus group composed of four Baby Boomers; and a print survey distributed to ninety-two Baby Boomers. The data revealed that changes are needed in the program and services in Senior Centers to attract the Baby Boomer Generation. Changes will need to …