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Full-Text Articles in Social and Behavioral Sciences
To Use Or Not To Use: The Role Of Affect And Cognition In Changing Attitudes Toward Using Condoms Among African American Women, Kristina Hood
To Use Or Not To Use: The Role Of Affect And Cognition In Changing Attitudes Toward Using Condoms Among African American Women, Kristina Hood
Theses and Dissertations
The current project involved three studies designed to examine which characteristics of persuasive communications change condom use attitudes. Study 1 investigated the effect of message type (affective versus cognitive) and source (male versus female) on attitude change among a sample of African American women attending college. In Study 1 (N = 146), the affective message and female source produced the most positive change in condom use attitudes. Study 2 examined whether message type and source were associated with favorable condom attitudes in a community sample and whether these findings differed from a college sample. Twenty-seven women participated in group discussions …
Attitudinal Responses To Mixed Evidence: The Role Of Attitude Extremity And Political Ideology In Effecting Change Versus Resistance, Jessica Barber
Attitudinal Responses To Mixed Evidence: The Role Of Attitude Extremity And Political Ideology In Effecting Change Versus Resistance, Jessica Barber
Theses and Dissertations
Four studies investigated the effects of attitude extremity and political ideology on the degree and direction of changes in issue attitudes following the presentation of mixed evidence. Based upon previous work, it was predicted that those holding relatively more extreme attitudes would resist changing those views when presented with a mixture of supporting and opposing statements and would potentially adopt more extreme evaluative positions – a phenomenon known as attitude polarization (Lord, Ross, & Lepper, 1979). Evaluative entrenchment or intensification was also expected among more politically conservative participants, based upon prior work describing cognitive rigidity and resistance to change as …