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Motivational Inequality: Prevention Goals Induce More Effort Than Promotion Goals, Jennifer Marie Pattershall-Geide

Graduate Theses and Dissertations

Regulatory focus theory describes two motivational strategies--promotion and prevention focus--that may be employed during goal directed action. Although a theory of motivation, there is no research examining differences in effort between promotion and prevention focus. Two studies are presented which test the hypothesis that goals pursued with a prevention focus, with its emphasis on duties, responsibilities, and avoidance of negative outcomes, will induce more effort than goals pursued with a promotion focus, which emphasizes hopes, ideals, and achieving positive outcomes. In addition, several potential mediators and moderators of this effect were examined. In Study 1, students who completed an essay …