Social and Behavioral Sciences Commons^™

Citizen Satisfaction Survey Data: A Mode Comparison Of The Derived Importance–Performance Approach, Mitchel Herian, Alan Tomkins

Alan J Tomkins

The purpose of this article is to provide evidence regarding the comparability of results provided by two survey methods—a random phone survey and a nonrandom online survey—using the derived importance–performance approach to examine service satisfaction data at the local level. Specifically, we measure whether nonprobability opt-in online survey results produce results that are convergent or divergent to random phone survey results. The findings show that the phone and online survey techniques yield divergent results when simple univariate statistical techniques are employed but produce similar results when the data are analyzed using the more advanced derived importance approach. Though preliminary, the …