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Social and Behavioral Sciences Commons™
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- Airbrushing (1)
- Body Dissatisfaction (1)
- Branding (1)
- Childhood obesity (1)
- Clean-washing (1)
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- Construction (1)
- Consumer behavior (1)
- EEG (1)
- Fair trade (1)
- Food – Marketing (1)
- Infrastructure (1)
- International trade (1)
- Mainstreaming (1)
- Marketing (1)
- Neuromarketing (1)
- Obesity in children (1)
- Physical Activity (1)
- Physical Activity Logbook (PAL) (1)
- Portable Body Sensing Technology (1)
- SW3 Armband (1)
- Social marketing; political marketing (1)
- Socio-cultural Ideals (1)
- Taste test (1)
- Television advertising and children (1)
- Television food advertising (1)
- Television marketing (1)
- Thin Ideal (1)
- Unattainable Ideals (1)
Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin
Cleaning Up Dirty Politics: A Social Marketing Perspective On New Jersey's Clean Elections Program, Amy H. Handlin
Atlantic Marketing Journal
This paper reviews the outcome of a state electoral reform initiative in terms of the four-stage behavior change process used by social marketers to gauge the effectiveness of their techniques. While the Clean Elections initiative was moderately successful in its Action and Contemplation stages, the author argues that realization of its full potential could be significantly hastened by utilizing the social marketing tools of segmentation, communications research and pretesting.
The Effects Of Television Food Advertising On Childhood Obesity, Aleathia Cezar
The Effects Of Television Food Advertising On Childhood Obesity, Aleathia Cezar
Nevada Journal of Public Health
Children’s food choices are influenced by the media, television advertising, focusing directly at infants and toddlers. This literature review presents multiple studies that explain how TV advertising of fast food, sugary cereals and other foods high in calories, fat, sugar, sodium and low in nutrients are contributing to the increase rates of childhood obesity. It is concluded that children are exposed to high amounts of food advertisements which affect young children’s food choices and poor food consumption. Due to the growing numbers of hours that children sit in front of the television, less physical activity and the epidemic of childhood …
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang
Role Of Marketing And Construction In Economic Development: Lessons For Emerging Economies, Low Sui Pheng, Dang Thuy Huong Giang
Business Review
This paper reviews the relationship between marketing, with focus on international marketing, and economic development based on existing theoretical and empirical studies. There have been different stances on the relationship. It is, however, argued that engagement in effective marketing in general and international marketing in particular is much needed for the economic development process in most developing countries. Primary theoretical insights for government policies that support the integration of developing countries into the international market are also discussed in this paper. The paper concludes with an observation that infrastructure support provided by the construction industry is essential for trade to …
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy
Irish Business Journal
The purpose of this study is to compare the impact of portable body sensing technology (SW3 Armband) to a traditional approach, a Physical Activity Logbook (PAL) in promoting physical activity adherence. Participant’s physical activity adherence levels were recorded over a six month period. The primary research involved a six month physical activity programme that commenced in October 2010 and finished in April 2011. Females (n=30) were recruited through a local newspaper and a radio advertisement. Participants were randomised to an Intervention Group (n=15) or a Control Group (n=15). To be eligible to participate in the study the following criteria applied: …
Fair Trade, Marketing And Consumer Behaviour, Brigit Derler, Vicky O'Rourke, Simon Stephens
Fair Trade, Marketing And Consumer Behaviour, Brigit Derler, Vicky O'Rourke, Simon Stephens
Irish Business Journal
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour in Ireland and Austria in the fast moving consumer goods (FMCGs) market. Thirdly, the attitudes of consumers towards mainstreaming and clean-washing are explored. Phase one of the data collection involved one hundred and twenty consumer surveys. In phase two exploratory research using mixed modes collected data from nine suppliers of fair trade FMCGs. The findings suggest that the effects of mainstreaming are perceived to be predominantly positive. The research findings also suggest …
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Advertising The Thin Ideal-The Effect On Women, Christine Murphy
Irish Business Journal
Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …