Social and Behavioral Sciences Commons^™

The Better-Than-Average Effect In Hong Kong And The United States: The Role Of Personal Trait Importance And Cultural Trait Importance, Kim-Pong Tam, Angela K. Y. Leung, Young-Hoon Kim, Chi-Yue Chiu, Ivy Yee-Man Lau, Al K. C. Au

Research Collection School of Social Sciences

People tend to make self-aggrandizing social comparisons on traits that are important to the self. However, existing research on the better-than-average effect (BTAE) and trait importance does not distinguish between personal trait importance (participants’ ratings of the importance of certain traits to themselves) and cultural trait importance (participants’ perceptions of the importance of the traits to the cultural group to which they belong). We demonstrated the utility of this distinction by examining the joint effects of personal importance and cultural importance on the BTAE among Hong Kong Chinese and American participants. Results showed that the BTAE was more pronounced for …