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Full-Text Articles in Social and Behavioral Sciences
Fan Loyalty And Motivation, Jason Mays
Fan Loyalty And Motivation, Jason Mays
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose Statement: The purpose of this professional paper is to review psychological and marketing theory and research to explain what motivates an individual to become a highly identified loyal fan of a sports team. Implications for professional practice and future research will be presented.
Justification: Understanding what motivates a fan to become a highly identified fan is important to a team manager because fans are the primary revenue source of a team. The fundamental goal of marketing managers is to create repeat customers (brand loyalty) (Fortunato, 2006) and loyal fans represent most repeat customers. An organization’s brand is critical in …
Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins
Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this paper is to examine the factors which create continuous and permanent commitment to a specific professional sports team.
Statement of Objectives: There is no denying that the current economic standing of the United States does not promote spending large sums of money on entertainment and leisure. Since taking a family to a professional sports game gets rather expensive, families are lead to pursue other alternatives while deciding how to spend free time. The costs of game attendance, including tickets, parking, food, beverages and souvenirs, can easily surpass one hundred dollars, which is undoable for many …